Rare Book Monthly

Book Catalogue Reviews - November - 2002 Issue

An Adventure in Medical Hyperbole

same time, introducing new ones of their own. These vendors advertised widely (often with celebrity testimonials), publishing broadsides, posters, pamphlets and manifestoes to further amplify the popular reach of their product claims. Until the mid-nineteenth century, both physicians and quacks relied upon certain standard agents, including opium, quinine and antimony (which worked) and a great many others (which did not).

….In the years past, quacks competed with establishment physicians, providing less expensive, and in many cases equally effective, therapy. But over the last 150 years medical science has made great strides, and today’s patients would be well-advised to avoid quacks altogether. Exaggerated claims and expenditures of patent-medicine marketers have led to efforts to rid society of their presence, ultimately requiring legislation. Yet, in spite of these efforts, nothing has ever succeeded in eliminating quackery completely. The many unwanted notices for Viagra, steroids, and similar promises of wonder drugs online offer enduring evidence of quackery’s long-term persistence in popular culture. The quack in modern form thus survives to the present day, promising cures to make us all thinner, handsomer and healthier.

As the title suggests, the show consists of books but also of pamphlets, broadsides, manifestos, posters, caricatures and cartoons, color and black and white illustrations and prints, advertisements, and even calling cards, valentines, and other ephemera. The 100+ piece exhibit takes up 10 cases, and is divided into 10 basic themes: The Itinerant Quack (emphasizing the mobile nature of these early “medical” practitioners); Systems (showcasing different quack theories or ideas, such as the “blue light treatment” in which the pateint's ills are cured by looking through a sheet of blue glass); Morrison’s Pill (which focuses on one particular popular treatment marketed from 1825 on as alternative medicine); Vin Mariani (another popular American treatment, this one a wine laced with cocaine invented in 1871 in France by Angelo Francois Mariani, a French pharmaceutical worker; Mariani even went so far in his ad campaigns as to hire noted artists of the time and get them to produce illustrations in which figures display his product); Anatomical Museums & Medicine Shows (A shared case featuring examples of printed renderings of each. An anatomical museum was basically a traveling horror show in which various

Rare Book Monthly

  • Rare Book Hub is now mobile-friendly! Rare Book Hub is now mobile-friendly!
    Rare Book Hub is now mobile-friendly!
    Rare Book Hub is now mobile-friendly!
  • DOYLERare Books, Autographs & MapsJuly 23, 2025 DOYLERare Books, Autographs & MapsJuly 23, 2025
    DOYLE
    Rare Books, Autographs & Maps
    July 23, 2025
    DOYLE
    Rare Books, Autographs & Maps
    July 23, 2025
    DOYLE, July 23: WALL, BERNHARDT. Greenwich Village. Types, Tenements & Temples. Estimate $300-500
    DOYLE, July 23: STOKES, I. N. PHELPS. The Iconography of Manhattan Island, 1498-1909. New York: Robert H. Dodd, 1915-28. Estimate: $3,000-5,000
    DOYLE, July 23: [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800
    DOYLE, July 23: [ARION PRESS]. ABBOTT, EDWIN A. Flatland. A Romance of Many Dimensions. San Francisco, 1980. Estimate $2,000-3,000.
    DOYLE, July 23: TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. Anna Karénina ... in eight parts. New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600
    DOYLE, July 23: ROWLING, J.K. Harry Potter and the Goblet of Fire. London: Bloomsbury, 2000. Estimate $1,200-1,800
  • Forum AuctionsFine Books, Manuscripts and Works on Paper  17th July 2025 Forum AuctionsFine Books, Manuscripts and Works on Paper  17th July 2025
    Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    17th July 2025
    Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    17th July 2025
    Forum, July 17: Lucianus Samosatensis. Dialogoi, editio princeps, second issue, Florence, Laurentius Francisci de Alopa, 1496. £10,000 to £15,000.
    Forum, July 17: Boccaccio (Giovanni). Il Decamerone, Florence, Philippo di Giunta, 1516. £10,000 to £15,000.
    Forum, July 17: Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.
    Forum, July 17: Bible, English. The Holy Bible, Conteyning the Old Testament, and the New, Robert Barker, 1613. £4,000 to £6,000.
    Forum, July 17: Bond (Michael). A Bear Called Paddington, first edition, signed presentation inscription from the author, 1958. £4,000 to £6,000.
    Forum Auctions
    Fine Books, Manuscripts and Works on Paper
    17th July 2025
    Forum, July 17: Yeats (William Butler). The Secret Rose, first edition, with extensive autograph corrections, additions and amendments by the author for a new edition, 1897. £6,000 to £8,000.
    Forum, July 17: Byron (George Gordon Noel, Lord). Childe Harold's Pilgrimage, bound in dark green morocco elaborately tooled in gilt and with 3 watercolours to fore-edge, by Fazakerley of Liverpool, 1841. £4,000 to £6,000.
    Forum, July 17: Miró (Juan), Wassily Kandinsky, John Buckland-Wright, Stanley William Hayter and others.- Spender (Stephen). Fraternity, one of 101 copies, with signed engravings by 9 artists. £6,000 to £8,000.
    Forum, July 17: Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.
    Forum, July 17: Mathematics.- Blue paper copy.- Euclid. De gli Elementi, Urbino, Appresso Domenico Frisolino, 1575. £12,000 to £18,000.
  • Sotheby’sGeek Week2-17 July | New York Sotheby’sGeek Week2-17 July | New York
    Sotheby’s
    Geek Week
    2-17 July | New York
    Sotheby’s
    Geek Week
    2-17 July | New York
    Sotheby’s, July 15: Buzz Aldrin's FLOWN Apollo 11 Crew-Signed NASA Manned Spacecraft Center Cover. $15,000 to $20,000.
    Sotheby’s, July 15: Lunar Surface Flown Mission Emblem Presented to Tom Stafford by John Young. $8,000 to $12,000.
    Sotheby’s, July 17: Albert Einstein. Typed Letter Signed ("A. Einstein."), to Ann Morrisett, Affirming a Pacifist's Right to Self-Defense, March 21, 1952. $10,000 to $15,000.
    Sotheby’s
    Geek Week
    2-17 July | New York
    Sotheby’s, July 17: Operating and Maintenance Manual for the BINAC Binary Automatic Computer Built for Northrop Aircraft Corporation. Philadelphia, 1949. $30,000 to $50,000.
    Sotheby’s, July 17: Steve Jobs Apple Computer Business Card, c. 1977. $5,000 to $8,000.
    Sotheby’s, July 15: Extensive Chronology of Spacecraft From Apollo to Skylab, Signed by a Member of Every Crewed Apollo Flight and the Commanders of Each Skylab Mission. $5,000 to $8,000.

Review Search

Archived Reviews