Rare Book Monthly

Articles - June - 2021 Issue

A Book Safe Designed to Protect Your... Donuts?

The book safe (Tim Hortons photo).

The book safe (Tim Hortons photo).

Books have been used for the safekeeping of things other than knowledge for centuries. Specifically, we are talking about the book safe. A book safe is a safe that is made to look like a book. Inside, it is hollow and generally can be locked. On the outside, it looks like a book. The idea is to fool would-be thieves into thinking it is a book. Put your cash or valuables inside and then put it on a shelf with hundreds of other books. The would-be thief won't know it is anything other than another book, and even if he is suspicious, he would have no idea which one.

 

So recently, a bakery/restaurant chain began including book safes as part of a Mother's Day promotion. This book safe wasn't intended to hide jewelry or gold. No, it hides something far more valuable – donuts. The Canadian donut, coffee, and other baked items chain, Tim Hortons, began offering these donuts-in-a-book in four stores in Buffalo, Detroit and Columbus. They were offered in the book-box at a price of $5.49 for a half dozen for Mother's Day. The idea is to let Mom hide her donuts from others trying to take advantage of her holiday.

 

I won't call these four stores a “roll out” since Tim Hortons has around 5,000 locations. The majority are in their birthplace, Canada, but the firm crossed the border many years ago, with most U.S. locations in the Northeast or northern Midwest. While the firm has been enormously successful in Canada, by far that country's largest restaurant chain, dwarfing even McDonald's, it has struggled to catch on with quite the same enthusiasm in the United States. Home-grown competitors such as Dunkin Donuts have been a tough donut to crack. Perhaps if this promotion is successful, we will see it back again next year.

 

Looking at that picture, it appears as if this book safe looks quite real. If you are wondering about that title, why “leagues” from Twenty Thousand Leagues Under the Sea has been changed to “timbits,” and what is a timbit anyway, you aren't Canadian. Probably everyone in Canada knows, but almost no one in the United States does. A “timbit” is Tim Hortons' word for what we call a donut hole. However, it appears this book safe has not protected anyone's timbits, as what is found therein is six donuts with gaping, unfilled holes in the center.

 

 

*By the way, I know the correct spelling is doughnut, but since just about everyone these days, and more to the point, Tim Hortons, spells it “donut,” that is what they are officially selling. And no, there is no apostrophe for possession in Tim Hortons as you might expect, though the founder was the one and only Tim Horton, not multiple Tim Hortons. Tim Horton was a hockey player, of course. This is Canada. The apostrophe was dropped because that is not how you show the possessive in French, meaning they would have had to have two versions of their signs in keeping with Canada's bilingual requirements. This way, it is equally wrong in each language.

Rare Book Monthly

  • Sotheby's
    Bibliothèque Jacques Dauchez - Autour de Dubuffet
    5-19 June
    Sotheby’s, June 5-19: Bissière, Roger. Cantique à notre frère soleil de saint François. 1954. 1,000 - 1,500 EUR
    Sotheby’s, June 5-19: Céline, Louis-Ferdinand. La vie & l’œuvre de Philippe Ignace Semmelweis. 1924. Rare édition originale, avec envoi. Joint : La Quinine en thérapeutique, 1925. 4,000 - 6,000 EUR
    Sotheby’s, June 5-19: Céline, Louis-Ferdinand. Mort à crédit. 1936. Édition originale. Bel exemplaire sur Hollande. 2,500 - 3,500 EUR
    Sotheby's
    Bibliothèque Jacques Dauchez - Autour de Dubuffet
    5-19 June
    Sotheby’s, June 5-19: Chillida, Eduardo ─ Emil Cioran. Face aux instants. 1985. Un des 100 exemplaires sur Arches. Eau-forte signée. 600 - 800 EUR
    Sotheby’s, June 5-19: Dubuffet, Jean. Ler dla canpane. L’Art Brut, 1948. Édition originale. 3,000 - 5,000 EUR
    Sotheby’s, June 5-19: Dubuffet, Jean. L'Herne Jean Dubuffet. 1973. Un des 100 exemplaires du tirage de luxe avec une sérigraphie originale en couleurs. 1,000 - 1,500 EUR
  • Gros & Delettrez
    Livres & Manuscrits Arméniens
    Jeudi 12 juin 2025
    Paris, Francis
    Gros & Delettrez, June 12: BIBLE, Venise 1733, reliure arménienne
    Gros & Delettrez, June 12: CHARAKNOTS, manuscrit XVIIe-XVIIIe siècle
    Gros & Delettrez, June 12: CHARAKNOTS, manuscrit daté 1606, reliure arménienne
    Gros & Delettrez, June 12: CHARAKNOTS, manuscrit début XVIIIe siècle, reliure arménienne
    Gros & Delettrez, June 12: CHARAKNOTS, Amsterdam 1664
    Gros & Delettrez, June 12: CHARAKNOTS, Amsterdam 1702, reliure arménienne
    Gros & Delettrez, June 12: DICTIONNAIRE arménien, manuscrit XVIIe-XVIIIe siècle.
    Gros & Delettrez, June 12: EVANGILE, manuscrit 1735-1737, reliure arménienne
    Gros & Delettrez, June 12: LIVRE DE PRIERES, Grégoire de Narek, manuscrit
    Gros & Delettrez, June 12: GEOGRAPHIE, Ghoukas INDJIDJIAN, Venise 1802-1806
    Gros & Delettrez, June 12: MANUSCRIT THEOLOGIQUE, XVIe-XVIIe siècle
    Gros & Delettrez, June 12: MASHTOTS, manuscrit XVIIIe-XIXe siècle, reliure arménienne
    Gros & Delettrez, June 12: LETTRE ENCYCLIQUE, manuscrit XIXe siècle
    Gros & Delettrez, June 12: NOUVEAU TESTAMENT, Amsterdam 1668, reliure arménienne
  • Doyle
    The Collection of Mary Tyler Moore
    June 4, 2025
    DOYLE: Peter Max, Portrait of Mary Tyler Moore (Versions 1,2, 5, 6), 2001. Estimate $10,000-15,000
    DOYLE: The iconic screen-used wall-mounted "M" from The Mary Tyler Moore Show. Estimate $5,000-8,000
    DOYLE: The Mary Tyler Moore Show by Al Hirschfeld. Estimate $4,000-6,000
    Doyle
    The Collection of Mary Tyler Moore
    June 4, 2025
    DOYLE: Annie Leibovitz presents Mary Tyler Moore and Dick Van Dyke for Vanity Fair. Estimate $4,000-6,000
    DOYLE: Al Hirschfeld presents Mary Tyler Moore and Dick Van Dyke in the CBS Wednesday Night Lineup. Estimate $4,000-6,000
    DOYLE: Richard McKenzie, Portrait of Mary Tyler Moore. Estimate $1,000-2,000
    Doyle
    The Collection of Mary Tyler Moore
    June 4, 2025
    DOYLE: Three Original Bill Hargate Costume Designs for The Mary Tyler Moore Hour. Estimate $600-800
    DOYLE: The famous Bonnie and Clyde "Wanted" broadside. Estimate $500-800
    DOYLE: Ticket to the Final Episode of the Mary Tyler Moore Show Estimate $400-600

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