• Sotheby’sNew York Book Week12-26 June Sotheby’sNew York Book Week12-26 June
    Sotheby’s
    New York Book Week
    12-26 June
    Sotheby’s
    New York Book Week
    12-26 June
    Sotheby’s, June 25: Theocritus. Theocriti Eclogae triginta, Venice, Aldo Manuzio, February 1495/1496. 220,000 - 280,000 USD
    Sotheby’s, June 26: Fitzgerald, F. Scott. The Great Gatsby, 1925. 40,000 - 60,000 USD
    Sotheby’s, June 26: Blake, William. Songs of Innocence and of Experience, Printed ca. 1381-1832. 400,000 - 600,000 USD
    Sotheby’s, June 26: Lincoln, Abraham. Thirteenth Amendment, signed by Abraham Lincoln. 8,000,000 - 12,000,000 USD
    Sotheby’s, June 26: Galieli, Galileo. First Edition of the Foundation of Modern Astronomy, 1610. 300,000 - 400,000 USD
  • FinarteBooks, Autographs & PrintsJune 24 & 25, 2025 FinarteBooks, Autographs & PrintsJune 24 & 25, 2025
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: ALIGHIERI, DANTE / LANDINO, CRISTOFORO. Comento di Christophoro Landino Fiorentino sopra la Comedia di Danthe Alighieri poeta fiorentino, 1481. €40,000 to €50,000.
    Finarte, June 24-25: ALIGHIERI, DANTE. La Commedia [Commento di Christophorus Landinus]. Aggiunta: Marsilius Ficinus, Ad Dantem gratulatio [in latino e Italiano], 1487. €40,000 to €60,000.
    Finarte, June 24-25: ALIGHIERI, DANTE. Il Convivio, 1490. €20,000 to €25,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: BANDELLO, MATTEO. La prima [-quarta] parte de le nouelle del Bandello, 1554. €7,000 to €9,000.
    Finarte, June 24-25: LEGATURA – PLUTARCO. Le vies des hommes illustres, grecs et romaines translates, 1567. €10,000 to €12,000.
    Finarte, June 24-25: TOLOMEO, CLAUDIO. Ptolemeo La Geografia di Claudio Ptolemeo Alessandrino, Con alcuni comenti…, 1548. €4,000 to €6,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: FESTE - COPPOLA, GIOVANNI CARLO. Le nozze degli Dei, favola [...] rappresentata in musica in Firenze…, 1637. €6,000 to €8,000.
    Finarte, June 24-25: SPINOZA, BARUCH. Opera posthuma, 1677. €8,000 to €12,000.
    Finarte, June 24-25: PUSHKIN, ALEXANDER. Borus Godunov, 1831. €30,000 to €50,000.
    Finarte
    Books, Autographs & Prints
    June 24 & 25, 2025
    Finarte, June 24-25: LIBRO D'ARTISTA - LECUIRE, PIERRE. Ballets-minute, 1954. €35,000 to €40,000.
    Finarte, June 24-25: LIBRO D'ARTISTA - MAJAKOVSKIJ, VLADIMIR / LISSITZKY, LAZAR MARKOVICH. Dlia Golosa, 1923. €7,000 to €10,000.
    Finarte, June 24-25: LIBRO D'ARTISTA - MATISSE, HENRI / MONTHERLANT, HENRY DE. Pasiphaé. Chant de Minos., 1944. €22,000 to €24,000.
  • Bonhams, June 16-25: 15th-CENTURY TREATISE ON SYPHILIS. GRÜNPECK. 1496. $20,000 - $30,000
    Bonhams, June 16-25: THE NORMAN COPY OF BENIVIENI'S TREATISE ON PATHOLOGY. 1507. $12,000 - $18,000
    Bonhams, June 16-25: FRACASTORO. Syphilis sive Morbus Gallicus. 1530. $8,000 - $12,000
    Bonhams, June 16-25: THE FIRST PUBLISHED WORK ON SKIN DISEASES. MERCURIALIS. De morbis cutaneis... 1572. $10,000 - $15,000
    Bonhams, June 16-25: BIDLOO. Anatomia humani corporis... 1685. $6,000 - $9,000
    Bonhams, June 16-25: THE NORMAN COPY OF DOUGLASS'S EARLY AMERICAN WORK ON INNOCULATION AND SMALLPOX. 1722. $20,000 - $30,000
    Bonhams, June 16-25: LIND'S FIRST TREATISE ON SCURVY. 1753. $15,000 - $20,000
    Bonhams, June 16-25: RARE JENNER SIGNED CIRCULAR ON VACCINATION. 1821. $4,000 - $6,000
    Bonhams, June 16-25: MOST BEAUTIFUL OF MEDICAL ILLUSTRATIONS. BRIGHT. Reports of Medical Cases... 1827-1831. $10,000 - $15,000
    Bonhams, June 16-25: FLORENCE NIGHTINGALE PRESENTATION COPY TO HER MOTHER. 1860. $6,000 - $8,000
    Bonhams, June 16-25: LORENZO TRAVER'S MANUSCRIPT JOURNAL OF BURNSIDE'S NORTH CAROLINA EXPEDITION. TRAVER, Lorenzo. $2,000 - $3,000
    Bonhams, June 16-25: ONE OF THE EARLIEST PHOTOGRAPHIC BOOKS ON DERMATOLOGY. HARDY. Clinique Photographique... 1868. $3,000 - $5,000
  • Dominic Winter AuctioneersJune 18 & 19Printed Books & Maps, Children's & Illustrated Books, Modern First Editions Dominic Winter AuctioneersJune 18 & 19Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: World. Van Geelkercken (N.), Orbis Terrarum Descriptio Duobis..., circa 1618. £4,000-6,000.
    Dominic Winter, June 18-19: Moll (Herman). A New Exact Map of the Dominions of the King of Great Britain..., circa 1715. £2,000-3,000.
    Dominic Winter, June 18-19: Churchill (Winston S.). The World Crisis, 5 volumes bound in 6, 1st edition, 1923-31. £1,000-1,500
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Darwin (Charles). On the Origin of Species, 2nd edition, 2nd issue, 1860. £1,500-2,000.
    Dominic Winter, June 18-19: Roberts (David). The Holy Land, 6 volumes in 3, 1st quarto ed, 1855-56. £1,500-2,000.
    Dominic Winter, June 18-19: Saint-Exupéry (Antoine de, 1900-1944). Pilote de guerre (Flight to Arras), 1942. £10,000-15,000.
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Austen (Jane, 1775-1817). Signature, cut from a letter, no date. £7,000-10,000
    Dominic Winter, June 18-19: Huxley (Aldous). Brave New World, 1st edition, with wraparound band, 1932. £4,000-6,000
    Dominic Winter, June 18-19: Tolkien (J. R. R.) The Hobbit, 1st edition, 2nd impression, 1937. £3,000-5,000
    Dominic Winter Auctioneers
    June 18 & 19
    Printed Books & Maps, Children's & Illustrated Books, Modern First Editions
    Dominic Winter, June 18-19: Rackham (Arthur, 1867-1939). Princess by the Sea (from Irish Fairy Tales), circa 1920. £4,000-6,000
    Dominic Winter, June 18-19: Kelmscott Press. The Story of the Glittering Plain, Walter Crane's copy, 1894. £3,000-4,000
    Dominic Winter, June 18-19: King (Jessie Marion, 1875-1949). The Summer House, watercolour. £4,000-6,000

Rare Book Monthly

Articles - July - 2004 Issue

Google’s Froogle: Is It There Yet?

You can find millions of books through a Froogle search

You can find millions of books through a Froogle search


By Michael Stillman

There is a way to have your listings picked up by the world's most popular and powerful search engine, and shown on one of the most heavily trafficked websites in existence. They estimate that "millions" of people go there everyday. They will even pick up listings from your own website if you wish. So what does this site charge for providing this incredible level of visibility? 8%? 15%? 20%? Guess again. The answer is nothing. Zero percent. No percentage points, no listing fees, no cost-per-click. Nothing at all.

Welcome to Froogle, the shopping search service put out by the world's most popular search engine, Google. If all of this sounds too good to be true, it isn't. Google is an odd duck. They seem to be almost entirely focused on creating better products, not on making money from them. That may sound like a formula for disaster, but in Google's case, it has worked. They have made their primary product, their search engine, better than any of their competitors', thereby generating a huge audience. While other search engines focused on ways to sell listings, or at least advertisements that looked suspiciously like listings, Google focused on providing better search results. As a result, Google became far and away the most popular search engine. When they finally did decide to draw advertising revenue from their searches, they placed the ads to the side where viewers could clearly tell they were ads, not search results. It didn’t matter. Google's reach had become so great that advertisers rushed to buy this space because Google had by far the largest audience.

On December 11, 2002, Google launched its shopping site. In Google's typical, understated style, there was no great fanfare. While there must be thousands of shopping sites out there, most claiming to be the greatest place ever to buy whatever they are selling, Google made no outrageous claims. Promotion was minimal. They called their shopping site "Froogle", a clever play on the name "Google" and "frugal", and clearly labeled it as a "beta" site. "Beta" is simply tech talk for "still under development". To this day, Froogle is still labeled a "beta" site. Nevertheless, millions of books can be found through this site. Not as many books as can be found on Abebooks, not as many as on Alibris or Amazon, and naturally not as many as the meta book searches like AddAll can find, but Froogle is a force everyone in the book business needs to watch.

You might think this race is over. With the power of Google behind it, and the unbeatable pricing offered, it's just a matter of time before Froogle will dominate online book sales. Not so fast. In time, Google became far and away the most popular search engine. However, Google accomplished this by offering a clearly superior product. That cannot be said about Froogle, at least not yet. I would bet that most of you who are reading this article regularly use Google when you want to find information on the internet. I would also bet that few of you use Froogle when you want to find a book for sale on the internet. There is a reason. To understand why Froogle has not yet become the Google of internet shopping, you need to look at what Froogle is and isn't, what it does well and what it doesn't.

Rare Book Monthly

  • Forum AuctionsA Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library19th June 2025 Forum AuctionsA Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library19th June 2025
    Forum Auctions
    A Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library
    19th June 2025
    Forum Auctions
    A Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library
    19th June 2025
    Forum, June 19: Euclid. The Elements of Geometrie, first edition in English of the first complete translation, [1570]. £20,000 to £30,000.
    Forum, June 19: Nicolay (Nicolas de). The Navigations, peregrinations and voyages, made into Turkie, first edition in English, 1585. £10,000 to £15,000.
    Forum, June 19: Shakespeare source book.- Montemayor (Jorge de). Diana of George of Montemayor, first edition in English, 1598. £6,000 to £8,000.
    Forum, June 19: Livius (Titus). The Romane Historie, first edition in English, translated by Philemon Holland, Adam Islip, 1600. £6,000 to £8,000.
    Forum Auctions
    A Sixth Selection of 16th and 17th Century English Books from the Fox Pointe Manor Library
    19th June 2025
    Forum, June 19: Robert Molesworth's copy.- Montaigne (Michel de). The Essayes Or Morall, Politike and Millitarie Discourses, first edition in English, 1603. £10,000 to £15,000.
    Forum, June 19: Shakespeare (William). The Tempest [&] The Two Gentlemen of Verona, from the Second Folio, [Printed by Thomas Cotes], 1632. £4,000 to £6,000.
    Forum, June 19: Boyle (Robert). Medicina Hydrostatica: or, Hydrostaticks Applyed to the Materia Medica, first edition, for Samuel Smith, 1690. £2,500 to £3,500.
    Forum, June 19: Locke (John). An Essay Concerning Humane Understanding in Four Books, first edition, second issue, 1690. £8,00 to £12,000.
  • Bonhams, June 16-24: KELMSCOTT PRESS. RUSKIN. The Nature of Gothic. 1892. $1,500 - $2,500
    Bonhams, June 16-24: ASHENDENE PRESS. The Wisdom of Jesus. 1932. $2,000 - $3,000
    Bonhams, June 16-24: CHARLOTTE BRONTE WRITES AS GOVERNESS. Autograph Letter Signed, 1851. $15,000 - $25,000
    Bonhams, June 16-24: FIRST AMERICAN EDITION OF WUTHERING HEIGHTS. BRONTE, Emily. New York, 1848. $3,000 - $5,000
    Bonhams, June 16-24: IAN FLEMING ASSOCIATION COPY. You Only Live Twice. London, 1964. $7,000 - $9,000
    Bonhams, June 16-24: DELUXE EDITION WITH ORIGINAL PAINTING. BUKOWSKI, Charles. War All the Time. 1984. $3,000 - $5,000
    Bonhams, June 16-24: EINSTEIN'S MOST POWERFUL STATEMENT ON THE ATOMIC BOMB. Original Typed Manuscript Signed, "On My Participation in the Atom Bomb Project," 1953. $100,000 - $150,000
    Bonhams, June 16-24: EINSTEIN ON SCIENCE, WAR AND MORALITY. Autograph Letter Signed, 1949. $20,000 - $30,000
    Bonhams, June 16-24: SOCIETY OF THE CINCINNATI. WASHINGTON, George. Engraved document signed, 1786. $8,000 - $12,000
    Bonhams, June 16-24: AN EARLY CHINESE-MADE 34-STAR U.S. CONSULAR FLAG. $8,000 - $12,000
    Bonhams, June 16-24: SIGNED PHOTOGRAPH OF LINCOLN WITH HIS SON TAD. 1864. $60,000 - $90,000
    Bonhams, June 16-24: MALCOLM X WRITES FROM KENYA. Postcard signed, 1964. $4,000 - $6,000
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