Rare Book Monthly

Articles - September - 2010 Issue

Nine is the Charm

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A new look, a new logo


By Bruce McKinney

Nine is the Charm

The Americana Exchange begins its ninth year with the release of AE Monthly today. I never thought achieving success for this project would be easy, in part because we joined the flow of goods and services migrating to the internet well before the rare books, manuscripts and ephemera audience was prepared to prefer it over traditional venues and alternatives. In 2002 the trade, such as the aggregation of dealers, collectors and institutions together were loosely understood, much preferred their then current models and mechanisms to the uncertain evolving methodology the net suggested. I do not blame them. They, better than I, sensed the risk to their traditional markets that accelerating unpredictable change online would increasingly pose. Whether, at the outset, it was wishful thinking or carefully considered perspective the broad consensus of the field at the time was that AE wouldn't last. Two thousand nine hundred and twenty-one days later its apparent that reports of our death were greatly exaggerated. The site continues to gain strength, benefiting from the now widely held perception that the future of virtually every form of information is online. Not that it has been easy or anything like I expected.

From the get-go there were those who saw in the Americana Exchange value or potential, signed-up and have been members all the way along. Others accepted early free trials, found the site insufficiently rewarding, slipped away for a year or three but developed the habit of returning periodically to evaluate the site as it evolved into a test of new possibilities. Year by year we broadened coverage, added upcoming auctions, older records and new features. Those coming back, as a consequence, increasingly signed up. This year we expect more will join as we continue to offer fresh thinking about a field as old as Gutenberg that is part of many other focuses but hardly anyone's principal focus as it is here.

As we head into year nine on AE change continues - driven by technological transformation, changing demographics, shifting preferences, and an uncertain economy. At a moment when fresh thinking is required we're bringing our A game.

By mid-September we will re-introduce the site, by mid-October add options intended to bring buyers and sellers into a continuing common space. In the first release we're focusing on strengthening the AED and improving navigation. We are speeding the searches, searching all databases together, listing the outcome of whichever database is chosen while providing the number of co-results in each database. Scale is important. A search in upcoming auctions for Albany will yield a few new matches every day, a larger number of results in Books for Sale, and a very large number in the AED. Narrowing the search will instantly bring the number of related records in each database into focus. Specific results can then be instantly cross-indexed. Of particular interest will be the total numbers of matching records. For the first time large searches like New York are going to bring up close to a quarter million results in a few seconds.

Beyond changes within 'search' we have focused on appearance, simplicity and navigation. The emphasis is on intuition. If we have to provide elaborate explanations we aren't doing our job. From experience we know that extra steps reduce usage. A year ago we provided 2,150,000 records, as we begin year nine 2,700,000. Our plan for 2011 is 4,000,000 and the goal 5,000,000.

Rare Book Monthly

  • <b>Swann Auction Galleries May 14:</b> William Shakespeare, <i>Shakespeare’s Sonnets, In Two Parts,</i> limited Saint Dunstan edition, Oxford University Press, 1901. $6,000 to $9,000.
    <b>Swann Auction Galleries May 14:</b> Benjamin Graham & David L. Dodd, <i>Security Analysis,</i> first edition, inscribed by Graham to a Wall Street trader, NY, 1934. $18,000 to $25,000.
    <b>Swann Auction Galleries May 14:</b><br>Ian Fleming, <i>Goldfinger,</i> first edition, inscribed to Sir Henry Cotton, MBE, London, 1959. $12,000 to $18,000.
    <b>Swann Auction Galleries May 14:</b><br>Ian Fleming, <i>The Man with the Golden Gun,</i> first edition, first state with the dust jacket, London, 1965. $6,000 to $9,000.
    <b>Swann Auction Galleries May 14:</b> Virginia Woolf, <i>The Voyage Out,</i> first American edition of the author’s first book, in rare dust jacket, NY, 1920. $2,000 to $3,000.
    <b>Swann Auction Galleries May 14:</b> Gabriel García Márquez, <i>Cien años de soledad,</i> Buenos Aires, 1967. $2,000 to $3,000.
    <b>Swann Auction Galleries May 14:</b> Mary Mapes Dodge, <i>Along the Way,</i> first edition, author’s copy, annotated in her hand, NY, 1879. $1,800 to $2,500.
    <b>Swann Auction Galleries May 14:</b> <i>The Dial: A Monthly Magazine for Literature, Philosophy and Religion,</i> first edition, Ralph Waldo Emerson’s copy, Cincinnati, 1860. $2,500 to $3,500.
    <b>Swann Auction Galleries May 14:</b> Gaston Leroux, <i>The Phantom of the Opera,</i> first American edition, first printing, New York, 1911. $12,000 to $18,000.
    <b>Swann Auction Galleries May 14:</b> Walt Whitman, <i>Leaves of Grass,</i> signed, Camden, 1876. $4,000 to $6,000.
  • <center><b>Bonhams<br>Fine Books and Manuscripts<br>New York | June 11, 2019</b>
    <b>Bonhams, Jun 11:</b> Faulkner, William. <i>The Sound and the Fury.</i> New York: Jonathan Cape, [1929]. First edition in dust jacket. $10,000 to $15,000
    <b>Bonhams, Jun 11:</b> Trautz-Bauzonnet bindery. Shakespeare, William. Sonnets. 1901. 2 volumes. Printed on vellum and illuminated by Ross Turner. $12,000 to $18,000
    <b>Bonhams, Jun 11:</b> Thompson, Kay. <i>Eloise at Christmastime.</i> New York: Random House, [1958]. First edition. In custom binding by Asprey. $2,000 to $3,000
    <center><b>Bonhams<br>Fine Books and Manuscripts<br>New York | June 11, 2019</b>
    <b>Bonhams, Jun 11:</b> Beardsley, Aubrey. <i>The Birth, Life, and Acts of King Arthur.</i> 1893-94. 2 volumes. Contemporary painted vellum gilt by Chivers. $2,000 to $3,000
    <b>Bonhams, Jun 11:</b> Assisi, St. Francis. <i>The Canticle of Brother Sun.</i> Illuminated on vellum, for the Grolier Society. $6,000 to $9,000
    <b>Bonhams, Jun 11:</b> Taylor, Deems. <i>Walt Disney’s Fantasia.</i> New York: 1940. In custom binding by Asprey. $2,500 to $3,500

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