Rare Book Monthly

Articles - August - 2010 Issue

Amazon's E-Books Outsell Hardcovers for the 2nd Quarter

Amazon's newly released $139 Kindle

Amazon's newly released $139 Kindle


There's actually no mention of paperbacks or "hard copies" anywhere on their release. So while it may seem like the world of contemporary books is ending, it's not as bad as you thought.

Let's take a look at why e-books are outpacing their hardcover counterparts. I'll start with price. Multiple times, I found references to the average hardcover price being $26 so I will present that figure. Amazon's own news release says that of the 630,000 e-books in their Kindle store, 510,000 of them cost $9.99 or less. The rest cost around $12.99. In either case, if consumers already have e-reader capable devices like tablets, and price were a factor, there's quite a difference. There's also the fact that the prices of dedicated E-Reader devices like the Kindle and Barnes & Noble's Nook have been coming down ever since Apple released the iPad. Amazon, in fact, announced just a few days ago another Kindle reader device ; this one the cheapest yet with a $139 pricepoint. Five or six hardcover volumes at retail + tax and we're looking at the price of a reader already!

Another reason hardcover sales are on the decline is the emphasis put on portability. In this digital age, our devices are getting smaller and thinner; and beyond that, they're cramming more features than ever before into ever-shrinking spaces. Hardcover books don't fit into that world without effort. They're a reminder of an analog time, with a price tag they're supposed to merit but anymore many view those benefits as negatives.

Rare Book Monthly

  • High Bids Win
    Rare Books, Catalogs, Magazines
    and Machine Manuals
    December 24 to January 9
    High Bids Win, Dec. 24 – Jan. 9: Ellis Smith Prints unsigned. 20” by 16”.
    High Bids Win, Dec. 24 – Jan. 9: United typothetae of America presidents. Pictures of 37 UTA presidents 46th annual convention United typothetae of America Cincinnati 1932.
    High Bids Win, Dec. 24 – Jan. 9: Henri de Toulouse-Lautrec signed Paper Impressionism Art Prints. MayMilton 9 1/2” by 13” Reine de Joie 9 1/2” by 13”.
    High Bids Win
    Rare Books, Catalogs, Magazines
    and Machine Manuals
    December 24 to January 9
    High Bids Win, Dec. 24 – Jan. 9: Aberle’ Ballet editions. 108th triumph, American season spring and summer 1944.
    High Bids Win, Dec. 24 – Jan. 9: Puss ‘n Boots. 1994 Charles Perrult All four are signed by Andreas Deja
    High Bids Win, Dec. 24 – Jan. 9: Specimen book of type faces. Job composition department, Philadelphia gazette publishing company .
    High Bids Win
    Rare Books, Catalogs, Magazines
    and Machine Manuals
    December 24 to January 9
    High Bids Win, Dec. 24 – Jan. 9: An exhibit of printed books, Bridwell library.
    High Bids Win, Dec. 24 – Jan. 9: A Connecticut Yankee in King Arthur Court By Mark Twain 1889.
    High Bids Win, Dec. 24 – Jan. 9: 1963 Philadelphia Eagles official program.
    High Bids Win
    Rare Books, Catalogs, Magazines
    and Machine Manuals
    December 24 to January 9
    High Bids Win, Dec. 24 – Jan. 9: 8 - Esquire the magazine for men 1954.
    High Bids Win, Dec. 24 – Jan. 9: The American printer, July 1910.
    High Bids Win, Dec. 24 – Jan. 9: Leaves of grass 1855 by Walt Whitman.
  • Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: William Shakespeare.
    The Poems and Sonnets of William Shakespeare, 1960. 7,210 USD
    Sotheby’s: Charles Dickens.
    A Christmas Carol, First Edition, 1843. 17,500 USD
    Sotheby’s: William Golding.
    Lord of the Flies, First Edition, 1954. 5,400 USD
    Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: Lewis Carroll.
    Through the Looking Glass and What Alice Found There, Inscribed First Edition, 1872. 25,000 USD
    Sotheby’s: J.R.R. Tolkien.
    The Hobbit, First Edition, 1937. 12,000 USD
    Sotheby’s: John Milton.
    Paradise Lost, 1759. 5,400 USD

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