Rare Book Monthly

Articles - August - 2009 Issue

Recipes for Recovery

John Bruno:  Be up to the challenge

John Bruno: Be up to the challenge


"In doing this I'm finding there's a clear distinction between history and nostalgia. Older collectors think about history, younger collectors feel nostalgia. The online audience is younger and their nostalgia translates into comics, videos, reel to reels, and images that were new 35 years ago. Collectible it turns out is what stimulates memory and pleasure. A book collector may think of the Civil War, the new collector the memorabilia of Martin Luther King."

"For my shows to succeed I focus on maintaining a clear view of both the exhibitor and the attendee. I can see them both. My job is to get them into the same room. If can keep them both in sight Flamingo will prosper."

Another show organizer, Myron West, speaking on behalf of the Rocky Mountain Map Society, recently suspended the Rocky Mountain Antique Map Fair that had been scheduled for September 18th and 19th. This would have been the 9th annual. Its focus was more toward the traditional collector. Without a transition to the new collector, such events will struggle. This fair and others may suffer for a while.

I asked Dan Weinberg of the Abraham Lincoln Book Shop for his view. "The current market is tough. We peaked ahead of the 200th anniversary of Lincoln's birth [1809]. The run up was brisk and exciting, the downturn in the economy disappointing. In the past few years, we have focused both on building an online presence and on creating opportunities for collectors to visit our shop in Chicago. The most innovative step we have taken is to create 'Virtual Book Signings.' In this presentation anyone online can join our in-shop author presentation and request a personally inscribed copy of the author's book. It works and it's gratifying to be extending the bookshop-author-collector experience in a new direction."

As to the business generally, "while I'm personally pessimistic about the future of run-of-the-mill material I continue to see strong interest for the best examples. The great pieces are of course difficult to buy while the lesser material is ever harder to sell. This means we constantly have to refresh the inventory. Collectors won't continue to visit online or in the shop if the material is unchanging."

"So the future is a challenge and I'm reminded of someone whose words I know well, that this is not the first time times have been tough. Abraham Lincoln, in a speech given in 1859 in Milwaukee to the Wisconsin State Agricultural Society, in speaking of the then unsettled times said, 'This too shall pass.' I believe this applies today and I work everyday to make it so."

I also spoke to Bill Ewald of Sacramento. Bill is a show man. The alchemy of material, price, event and place all somehow fit neatly into his personal DNA. When you ask him about shows his voice rises a bit, the tone inflects. "I do shows. You know that. This year I'm doing fewer, last year 10, this year six." I'll probably start to list online. I'm determined to build a new clientele. I have great material but in the downturn not enough people are looking at it."

Rare Book Monthly

  • High Bids Win
    Bookbinding & Letterpress & Antiques Auction
    Dec. 4 – 19, 2024
    High Bids Win, Dec. 4 – 19:
    Lot 67. Book Press
    High Bids Win, Dec. 4 – 19:
    Lot 68. J. W. Daughaday Printing Press
    High Bids Win, Dec. 4 – 19:
    Lot 69. C. & P. Pilot Press
    High Bids Win
    Bookbinding & Letterpress & Antiques Auction
    Dec. 4 – 19, 2024
    High Bids Win, Dec. 4 – 19:
    Lot 73. Vandercook Cylinder Proof Press
    High Bids Win, Dec. 4 – 19:
    Lot 76. Showcard Proof Press
    High Bids Win, Dec. 4 – 19:
    Lot 80. C. & P. Printing Press
    High Bids Win
    Bookbinding & Letterpress & Antiques Auction
    Dec. 4 – 19, 2024
    High Bids Win, Dec. 4 – 19:
    Lot 81. C. & P. Printing Press
    High Bids Win, Dec. 4 – 19:
    Lot 82. Kelsey Star Printing Press
    High Bids Win, Dec. 4 – 19:
    Lot 83. Pilot Press
    High Bids Win
    Bookbinding & Letterpress & Antiques Auction
    Dec. 4 – 19, 2024
    High Bids Win, Dec. 4 – 19:
    Lot 212. Kelsey Letterpress
    High Bids Win, Dec. 4 – 19:
    Wood & Metal Type. Many fonts and faces.
    High Bids Win, Dec. 4 – 19:
    Print Shop Miscellany including type, tools, and equipment.
  • Fonsie Mealy’s, Dec. 11-12: A Rare Complete Run of the Cuala Press Broadsides. €5,500 to €7,000.
    Fonsie Mealy’s, Dec. 11-12: Rare First Edition of a Classic Work. [Stafford (Thos.)] Pacata Hibernia, Ireland Appeased and Reduced…, 1633. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Yeats (W.B.) The Poems of W.B. Yeats, 2 vols. Lond. (MacMillan & Co.) 1949. Signed by author, limited edition. €1,250 to €1,750.
    Fonsie Mealy’s, Dec. 11-12: Fishing: Literal Translation into English of the Earliest Known Book on Fowling and Fishing, Written originally in Flemish and Printed at Antwerp in 1492. London (Chiswick Press) 1872. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Fishing: Blacker's - Art of Fly Making, etc., Comprising Angling & Dying of Colours..., Rewritten & Revised. Lond. 1855. €250 to €350.
    Fonsie Mealy’s, Dec. 11-12: Joyce (James). Finnegans Wake,, London (Faber & Faber Ltd.) 1939, Lim. Edn. No. 269 (425) copies, Signed by the Author (in green pen). €3,000 to €4,000.
    Fonsie Mealy’s, Dec. 11-12: Synge (J.M.) & Yeats (Jack B.) illus. The Aran Islands,, D. (Maunsel & Co. Ltd.) 1907, Signed Limited Edn. €4,000 to €5,000.
    Fonsie Mealy’s, Dec. 11-12: Meyer (Dr. A.B.) Unser Auer -, Rackel-Und Birkwild und Seine Abarten, Wien (Verlag Von Adolph W. Kunast) 1887. €2,500 to €3,500.
    Fonsie Mealy’s, Dec. 11-12: Carve (Thomas). Itinerarium R.D. Thomas Carve Tripperariensis, Sacellani Maioris in Fortisima iuxta…,, Moguntia (Mainz) impriemebat Nicolaus Heyll, 1639. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Grose (Francis). The Antiquities of Ireland, 2 vols. folio London (for S. Hooper) 1791. First Edition. €3,000 to €5,000.
    Fonsie Mealy’s, Dec. 11-12: Heaney (Seamus) & Le Brocquy (Louis) artist. Ugolino, D. (Dolmen Press) 1979, Signed Limited Edition No. 87 (125) Copies. €3,500 to €4,500.
    Fonsie Mealy’s, Dec. 11-12: Heaney (Seamus). Eleven Poems, Belfast (Festival publications - Queens University) [1965], First Edn., (First Issue) Signed. €2,500 to €3,500.
  • Bonhams, Dec. 17: Kelmscott Chaucer: The Finest Book Since the Gutenberg Bible. $60,000 - $90,000
    Bonhams, Dec. 17: Inscribed by William Morris to Edward Burne-Jones. Poems Chosen out of the Works of Samuel Taylor Coleridge. $10,000 - $15,000
    Bonhams, Dec. 17: Morris's Original Manuscript Title-Page Design for Rosetti. Ballads and Narrative Poems. $8,000 - $12,000
    Bonhams, Dec. 17: Printed on Vellum: The Founding of the Kelmscott Press. $30,000 - $50,000
    Bonhams, Dec. 17: Inscribed by William Morris to Edward Burne-Jones. Voragine, Jacobus De. The Golden Legend. $10,000 - $15,000
    Bonhams, Dec. 17: Inscribed by William Morris to Edward Burne-Jones. Lull, Ramon. The Order of Chivalry. $10,000 - $15,000
    Bonhams, Dec. 17: Inscribed by William Morris to Swinburne. Morris, William, translator. Tale of King Florus and the Fair Jehane. $4,000 - $6,000
    Bonhams, Dec. 17: Printed on Vellum: One of Only 15 Copies. Morris, William, translator. Of the Friendship of Amis and Amile. $15,000 - $25,000
    Bonhams, Dec. 17: William Morris Association Copy in Fine Binding. Morris, William. Child Christopher and Goldilind at the Fair. $8,000 - $12,000
    Bonhams, Dec. 17: Morris, William. 1834-1896. The Earthly Paradise. $6,000 - $9,000
    Bonhams, Dec. 17: Nuremberg Chronicle. Schedel, Hartmann. 1440-1514. $30,000 - $50,000
  • Sotheby's
    Fine Books, Manuscripts & More
    Discover Upcoming Auctions
    Sotheby’s, Dec. 9: Coronelli, Vincenzo Maria. "Epitome Cosmografica." With the 6 circular celestial and terrestrial charts. 7,000 – 10,000 USD
    Sotheby’s, Dec. 9: Hurley, Frank. Collection of 69 photographs taken during Ernest Shackleton's Endurance Expedition. 80,000 – 120,000 USD
    Sotheby’s, Dec. 10: Sendak, Maurice. Original artwork for the inaugural "New York is Book Country" poster, 1979. 300,000 – 600,00 USD
    Sotheby’s, Dec. 10: [Brontë, Emily, and Ann Brontë] — Ellis Bell and Acton Bell. An outstanding survival of the sisters' debut novels Estimate. 90,000 - 130,000 USD
  • Bonhams, Dec. 18: A Very Fine Composite Atlas Magnificently Illuminated and Heightened with Gold in a Fine Contemporary Hand Throughout. $300,000 - $500,000
    Bonhams, Dec. 18: Saint-Exupéry's Revised Ending for Wind, Sand and Stars. $40,000 - $60,000
    Bonhams, Dec. 18: Edith Wharton's Gold Medal from the National Institute of Arts and Letters, 1924. $20,000 - $30,000
    Bonhams, Dec. 18: Salinger on the Glass Family and on Detachment. $10,000 - $15,000
    Bonhams, Dec. 18: Fanny Burney's Groundbreaking First Novel. Evelina, Or a Young Lady's Entrance into the World. $10,000 - $15,000
    Bonhams, Dec. 18: Kafka's Earliest Extant Piece of Writing. Autograph Note Signed ("Franz Kafka"). $10,000 - $15,000
    Bonhams, Dec. 18: Wagner Signed "Ride of the Valkries." $6,000 - $9,000
    Bonhams, Dec. 18: Dickens on the Death of Little Nell. $5,000 - $8,000
    Bonhams, Dec. 18: Sylvia Plath's Copy of Joy of Cooking. $4,000 - $6,000
    Bonhams, Dec. 18: Walt Whitman and Friends: Whitman to James Russell Lowell. $8,000 - $12,000
    Bonhams, Dec. 18: Walt Whitman and Friends: The Genesis of his Lincoln Lectures. $6,000 - $9,000

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