Mr. Norman has recently released a celebration of the Second Printing Revolution (1800-2000). The first was Gutenberg’s introduction of moveable type that made it practical to print multiple copies circa 1450 to break the production bottleneck to meet increasing demand for handwritten books. His invention was the outcome of what had already become or was becoming the peak of handwritten book production.
Between 1450 and 1700, printing then re-engineered the way humans stored and shared information. That logjam broken, the basic mechanical design of the press stayed remarkably unchanged for nearly 350 years, while the structure of books, formats, typefaces and their spacing conventions slowly settled in. Over time, printing became an industry as the format and structure of the book underwent its complete metamorphosis.
By 1800, what was left to do was to develop more efficient ways to make paper, then add energy (initially water power) so larger presses would run faster. The world was waiting for what Mr. Norman calls The Second Printing Revolution, the invention of mass media!
His focus is on how equipment and processes evolved, describing (and illustrating with 346 images) the explosion of innovation in paper manufacturing, typesetting, printing, folding and binding, He captures the interactive world in the 19th century that mechanics were the menschen presiding over this revolution. He brings this revolution alive.
This done, Mr. Norman’s book is being launched in the most respectful way. The fabled Grolier Club in New York City is providing free access to an exhibition relating to Mr. Norman’s volume (up until 4/15/26).
If you have even a smidgen of printer’s ink in your veins, you owe yourself the opportunity to see first-hand this celebration of human ingenuity.
A few random images that capture the magic of industrialization in printing are included in this brief article. To see more, you can see his exposition in New York or buy a copy of his first edition. They won’t last long. He printed 250 copies, then will revise and then print a second edition. Whether you’re a typophile, typographer or master printer, your shelf set will not be complete until this volume gets pride in place.
ALDE, Apr. 8: GUEVARA (ANTONIO DE). Histoire de Marc-Aurèle, Empereur Romain, vray miroir et horloge des Princes. Paris, Pierre et Galliot du Pré, frères, 1565. €3,000 to €4,000.
ALDE, Apr. 8: HEURES DE LA VIERGE. Horæ in laudem beatissimæ virginis Mariæ ad usum Romanum. Paris, Charles L'Angelier, 1556. €4,000 to €5,000.
ALDE, Apr. 8: MONTAIGNE (MICHEL DE). Les Essais. Édition nouvelle, trouvée après le deceds de l'autheur… Paris, Abel L'Angelier, 1595. €6,000 to €8,000.
ALDE, Apr. 8: [ROJAS (FERNANDO DE)]. Celestina, tragicomedia di Calisto et Melibea, tradotta de lingua castigliana in italiano idioma… Venise, 1531. €2,000 to €3,000.
ALDE, Apr. 8: CAMÕES (LUÍS DE). Os Lusiadas. Lisbonne, Pedro Crasbeeck, 1613. €2,000 to €3,000.
ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Bruxelles, Roger Velpius & Huberto Antonio, 1611. €6,000 to €8,000.
ALDE, Apr. 8: LA FONTAINE (JEAN DE). Fables choisies, mises en vers. Paris, Denys Thierry et Claude Barbin, 1678-1694. €6,000 to €8,000.
ALDE, Apr. 8: CERVANTES (MIGUEL DE). El Ingenioso hidalgo Don Quixote de la Mancha. Madrid, Joaquin Ibarra, 1780. €3,000 to €4,000.
ALDE, Apr. 8: DIDEROT (DENIS) ET JEAN LE ROND D'ALEMBERT. Encyclopédie, ou dictionnaire raisonné des sciences, des arts et des métiers. Paris, 1751-1765. €15,000 to €20,000.
ALDE, Apr. 8: [LIVRE TISSÉ]. LAMARTINE (Alphonse de). Les Laboureurs. Poème tiré de Jocelyn… Lyon, J. A. Henry, 1883. €8,000 to €10,000.
ALDE, Apr. 8: [LIVRE TISSÉ]. Livre de prières tissé d'après les enluminures des manuscrits du XIVe au XVIe siècle. Lyon, [A. Roux], 1886. €5,000 to €6,000.
Sotheby’s Books, Manuscripts & Objects from Three Important Collections Open for Bidding 2-17 April
Sotheby’s, Apr. 2-17: [Guillaume de Lorris and Jean de Meun]. Le Roman de la Rose, [Geneva or Lyons, c.1481], first printed edition of the most important medieval French vernacular poem. £200,000 to £300,000.
Sotheby’s, Apr. 2-17: Castiglione. Il libro del cortegiano. [Venice], April 1528, first edition, in a magnificent binding by Jean Picard for Jean Grolier. £100,000 to £150,000.
Sotheby’s, Apr. 2-17: Jacobus de Cessolis. Schachzabelbuch, Strasbourg, 1483, von der Lasa copy. £50,000 to £70,000.
Sotheby’s, Apr. 2-17: World Championship, 1972. A collection of 84 press photographs of the famed match between Spassky and Fischer. £2,000 to £3,000.
Sotheby’s, Apr. 2-17: Ben Franklin. Autograph letter signed, to Lord Shelburne, British Prime Minister, during peace negotiations, November 1782. £15,000 to £20,000.