How to Get Good Reviews for Your Business (for the Ethically Challenged)
- by Michael Stillman
Get your 5-star reviews here.
If you operate a book selling business, or any other for that matter, you undoubtedly know the importance of online customer reviews. As customers, I imagine most of us look at these when evaluating a merchant, even if we aren't entirely sure whether all of the reviews are real. Maybe your mother gave your business a good review, or a competitor a bad one. Still, we tend to feel the reviews as a whole, whether more good or bad, give us a sense of whether that is a merchant we want to patronize. Certainly, when traveling, I look at the motel and hotel reviews and afford them more credence than perhaps they deserve.
On the other hand, I rarely provide my input. I mean to. Particularly if I'm very pleased with my experience, I want to recognize the merchant. However, there are lots of review sites and I'm very busy, so my legitimate input rarely makes it to the web.
Recently, we received an offer designed to help our business with this problem. Obviously, they think this is good for a book-related site or they wouldn't have contacted us. It is a way to increase our positive reviews, 5-star ones no less.
The email pointed out, “A low number of reviews coupled with negative feedback can significantly affect potential customers' perception of your brand, ultimately leading to missed opportunities.” Fortunately, it continued, “The good news is that we specialize in turning such situations around. We specialize in boosting businesses like yours with positive GMB (Google My Business) reviews.”
How do you get these good reviews? The process is very straightforward. Money. $30 buys you ten 5-star positive reviews, $150 gets you 50 (no volume discounts). They describe these as coming from “verified USA accounts.” In more detail, “We will provide positive and relevant feedbacks to your Google My Business. All will appear to be from verified accounts. You can write the text, or I can write it to save your time.” That's nice, but I think I'd prefer to write my own “verified” reviews. The “USA accounts” is reassuring as their WhatsApp number indicates they come from Bangladesh. If your business is in the West, you probably don't have ten customers from Bangladesh, let alone 50.
They say their reviews are posted in many of the most important review sites. They list Google, Facebook, Yelp, and Trustpilot, along with specialty sites HomeAdvisor and Tripadvisor. They also claim reviews come from different IP addresses, another sign of legitimacy. No bots, programs, or software is used, they add. Indeed, “The right thing to do is order our service now so that you get more 5-star reviews and build your reputation as an outstanding business. The more reviews you have, the better it is for your business.”
Are they legitimate? Maybe from the business' standpoint in that they say you don't have to pay until after the reviews are posted. They can't just take your money and run. Perhaps that's an advantage Bangladesh has over Nigeria. Are they legitimate from the customers' standpoint? Of course not. Do you really need to ask?
There are companies that provide reviews not quite as shady but still not ones I want to see. They hire people knowledgeable about certain products to evaluate them, but considering the people who pay the bills want to see good reviews, that doesn't quite meet my standard of objectivity.
I don't know how many merchants avail themselves of these services, especially those from Bangladesh. Hopefully, no one who reads this article is so ethically challenged as to even consider such a scam. I can't imagine anyone trusting a merchant who resorted to such tactics if they knew. But, this should be a caution in your role as a consumer. Now you know what's out there. Reviews are helpful, but not always what they seem to be.
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s, Ending July 10: Book of Hours by the Masters of Otto van Moerdrecht, Use of Sarum, in Latin, Southern Netherlands (Bruges), c.1450. £20,000 to £30,000.
Sotheby’s, Ending July 10: Albert Einstein. Autograph letter signed, to Attilio Palatino, on his research into General Relativity, 12 May 1929. £12,000 to £18,000.
Sotheby’s, Ending July 10: John Gould. The Birds of Europe, [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s, Ending July 10: Ian Fleming. A collection of James Bond first editions, 8 volumes in all. £8,000 to £12,000.
Sotheby’s, Ending July 10: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue. £50,000 to £70,000.
Sotheby’s, Ending July 10: J.R.R. Tolkien. Autograph letter signed, to Amy Ronald, on Pauline Baynes's map of Middle Earth, 1970. £7,000 to £10,000.
DOYLE, July 23: STOKES, I. N. PHELPS. The Iconography of Manhattan Island, 1498-1909. New York: Robert H. Dodd, 1915-28. Estimate: $3,000-5,000
DOYLE, July 23: [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800
DOYLE, July 23: [ARION PRESS]. ABBOTT, EDWIN A. Flatland. A Romance of Many Dimensions. San Francisco, 1980. Estimate $2,000-3,000.
DOYLE, July 23: TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. Anna Karénina ... in eight parts. New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600
DOYLE, July 23: ROWLING, J.K. Harry Potter and the Goblet of Fire. London: Bloomsbury, 2000. Estimate $1,200-1,800
Freeman’s | Hindman Western Manuscripts and Miniatures July 8, 2025
Freeman’s | Hindman Western Manuscripts and Miniatures July 8, 2025
Freeman’s | Hindman, July 8. FRANCESCO PETRARCH (b. Arezzo, 20 July 1304; d. Arqua Petrarca, 19 July 1374). $20,000-30,000.
Freeman’s | Hindman, July 8. CIRCLE OF THE MASTER OF THE VITAE IMPERATORUM (active Milan, 1431-1459). $15,000-20,000.
Freeman’s | Hindman, July 8. CIRCLE OF ATTAVANTE DEGLI ATTAVANTI (GABRIELLO DI VANTE) (active Florence, c. 1452-c. 1520/25). $15,000-20,000.
Freeman’s | Hindman, July 8. FOLLOWER OF HERMAN SCHEERE (active London, c. 1405-1425). $15,000-20,000.
Freeman’s | Hindman, July 8. An exceptionally rare, illuminated music leaf from a Mozarabic Antiphonal with sister leaves mostly in museum collections. $11,500-14,000.
Freeman’s | Hindman, July 8. Exceptional leaf from a prestigious Antiphonary by a leading illuminator of the late Duecento. $11,500-14,000.
Freeman’s | Hindman, July 8. CIRCLE OF THE MASTER OF MS REID 33 and SELWERD ABBEY SCRIPTORIUM (AGNES MARTINI?) (active The Netherlands, Groningen, c. 1468-1510). $10,000-15,000.
Freeman’s | Hindman, July 8. Previously unknown illumination from one of the most renowned Gothic Choir Book sets of the Middle Ages. $6,000-8,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum, July 17: Lucianus Samosatensis. Dialogoi, editio princeps, second issue, Florence, Laurentius Francisci de Alopa, 1496. £10,000 to £15,000.
Forum, July 17: Boccaccio (Giovanni). Il Decamerone, Florence, Philippo di Giunta, 1516. £10,000 to £15,000.
Forum, July 17: Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.
Forum, July 17: Bible, English. The Holy Bible, Conteyning the Old Testament, and the New, Robert Barker, 1613. £4,000 to £6,000.
Forum, July 17: Bond (Michael). A Bear Called Paddington, first edition, signed presentation inscription from the author, 1958. £4,000 to £6,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum, July 17: Yeats (William Butler). The Secret Rose, first edition, with extensive autograph corrections, additions and amendments by the author for a new edition, 1897. £6,000 to £8,000.
Forum, July 17: Byron (George Gordon Noel, Lord). Childe Harold's Pilgrimage, bound in dark green morocco elaborately tooled in gilt and with 3 watercolours to fore-edge, by Fazakerley of Liverpool, 1841. £4,000 to £6,000.
Forum, July 17: Miró (Juan), Wassily Kandinsky, John Buckland-Wright, Stanley William Hayter and others.- Spender (Stephen). Fraternity, one of 101 copies, with signed engravings by 9 artists. £6,000 to £8,000.
Forum, July 17: Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.
Forum, July 17: Mathematics.- Blue paper copy.- Euclid. De gli Elementi, Urbino, Appresso Domenico Frisolino, 1575. £12,000 to £18,000.
![Sotheby’s, Ending July 10: John Gould. The Birds of Europe, [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/64dbb393-4712-4536-a1a6-26d823c523dc.png "<b>Sotheby’s, Ending July 10:</b> John Gould. <i>The Birds of Europe,</i> [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.")
![DOYLE, July 23: [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/4ce5fa1d-1943-4413-a80d-7b5c75383e7e.jpg "<b>DOYLE, July 23:</b> [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800")
![DOYLE, July 23: [ARION PRESS]. ABBOTT, EDWIN A. Flatland. A Romance of Many Dimensions. San Francisco, 1980. Estimate $2,000-3,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/fa635c85-6b12-44f2-8832-2087579574d9.jpg "<b>DOYLE, July 23:</b> [ARION PRESS]. ABBOTT, EDWIN A. <i>Flatland. A Romance of Many Dimensions.</i> San Francisco, 1980. Estimate $2,000-3,000.")
![DOYLE, July 23: TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. Anna Karénina ... in eight parts. New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/af9f4e1a-90c2-428c-8d49-9624b070c7a9.jpg "<b>DOYLE, July 23:</b> TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. <i>Anna Karénina ... in eight parts.</i> New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600")
![Forum, July 17: Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/148a7ca4-9746-44c9-a75e-86229b6f10d2.png "<b>Forum, July 17:</b> Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.")
![Forum, July 17: Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/863855a8-4b41-4512-b168-a4a3eab5d6a6.png "<b>Forum, July 17:</b> Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.")
