Donald Heald, the New York rare book dealer, had been watching the emergence of auctions over the past decade as an alternative to selling at set prices and concluded the market was increasingly interested in market-derived prices. Hence he organized a new division, Donald Heald Auctions, and created a sale to experience the auction process firsthand. New auction houses are regularly announced and opened but nothing quite like Mr. Heald’s effort had been tried. He understood from the outset his effort would be under the microscope.
In June he created a pre-auction offering desirable, inexpensive material he was holding but that was not within his principal areas of focus: Americana and Canadiana, Voyages and Travels, and Natural History. For that first sale he used the Live Auctioneers platform.
Mr. Heald then used it as the opportunity to learn the mechanics and nuances of selling at auction. He’s been buying at auction for decades but, as an auction house himself, this was a new experience. As one of the paramount rare book dealers in New York, he encountered enough support in his first sale to sell about 27% of the lots.
A month later, he added a second auction platform, Invaluable, then completed [on July 17th] his second auction and first Americana sale and saw the total dollars increase as the percentage of lots sold reached 48%.
For his next sale, scheduled in early October, he plans to offer increasingly important material. It goes without saying the scale of the material will increase in significance.
At this point, with two events completed, he’s has had 250 persons signed up to bid and has sold over 150 lots to them. He’s building an auction house and is doing so in a remarkably transparent way. The October event is going to be interesting.
To follow the development of Donald Heald Auctions click to his website.
Fonsie Mealy’s Rare Books & Collectors’ Sale April 30th & May 1st
Fonsie Mealy’s Rare Books & Collectors’ Sale April 30th & May 1st
Fonsie Mealy’s, Apr 30-May 1: Taylor (Geo.) & Skinner (A.) Maps of the Roads of Ireland, Surveyed 1777. Lond. & Dublin 1778. €500 to €750.
Fonsie Mealy’s, Apr 30-May 1: Messingham (Thos.) Florilegium Insulae Sanctorum seu Vitae et Acta Sanctorum Hibernia, Paris 1624. €350 to €500.
Fonsie Mealy’s, Apr 30-May 1: Heaney (Seamus). The Haw Lantern, L. (Faber & Faber) 1987, First Edn., Signed and dated. €225 to €350.
Fonsie Mealy’s, Apr 30-May 1: Valencey (Lt. Col. Chas.) Collectanea de Rebus Hibernicis, Vols. I-IV, 4 vols. Dublin 1786. €400 to €600.
Fonsie Mealy’s, Apr 30-May 1: Powerscourt (Viscount). A Description and History of Powerscourt, Lond. 1903. €350 to €500.
Fonsie Mealy’s, Apr 30-May 1: Moryson (Fynes). An Itinerary ... Containing His Ten Yeeres Travel Through the Twelve Dominions of Germany, Bohermerland, Sweitzerland…, Lond. (John Beale) 1617. €700 to €1,000.
Fonsie Mealy’s, Apr 30-May 1: After Buffon, Birds of Europe, c. 1820. Approx. 120 fine hd. cold. plts., mor. backed boards. €125 to €250.
Fonsie Mealy’s, Apr 30-May 1: Dunlevy (Andrew). An Teagasg Criosduidhe De Reir Ceasda agus Freagartha... The Catechism or Christian Doctrine by Way of Question and Answer, Paris (James Guerin) 1742. €400 to €700.
Fonsie Mealy’s, Apr 30-May 1:The Georgian Society Records of Eighteen-Century Domestic Architecture in Dublin, 5 vols. Complete, Dublin 1909-1913. €500 to €750.
Fonsie Mealy’s, Apr 30-May 1: Scale (Bernard). An Hibernian Atlas or General Description of the Kingdom of Ireland, L. (Robert Sayer & John Bennet) 1776. €625 to €850.
Fonsie Mealy’s, Apr 30-May 1: [Johnson (Rev. Samuel)]. Julian the Apostate Being a Short Account of his Life, together with a Comparison of Popery and Paganism,L. (Langley Curtis) 1682. €300 to €400.
Fonsie Mealy’s, Apr 30-May 1: Nichlson (Wm.) Illustrator. An Almanac of Twelve Sports, Lond. 1898. €300 to €400.
Fonsie Mealy’s, Apr 30-May 1: Heaney (Seamus) trans. The Light of the Leaves, 2 vols., Mexico (Imprenta de los Tropicos/Bunholt) 1999. €1,500 to €2,000.
Fonsie Mealy’s, Apr 30-May 1: Fleming (Ian). Moonraker, L. (Jonathan Cape) 1955. €1,500 to €2,000.
![Fonsie Mealy’s, Apr 30-May 1: [Johnson (Rev. Samuel)]. Julian the Apostate Being a Short Account of his Life, together with a Comparison of Popery and Paganism,L. (Langley Curtis) 1682. €300 to €400.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/e08f39b2-647e-4890-9a6d-b744e07a6c91.jpg "<b>Fonsie Mealy’s, Apr 30-May 1:</b> [Johnson (Rev. Samuel)]. <i>Julian the Apostate Being a Short Account of his Life, together with a Comparison of Popery and Paganism,</i>L. (Langley Curtis) 1682. €300 to €400.")
