Can Google Redirect Your Customers to Another's Website?
- by Michael Stillman
The ISBN link shown on the Barnes and Noble site leads to a listing on ... Amazon!
As we said, Google is not sneaking this feature in involuntarily, as some feared Microsoft would do. It works only for those who want it. First, you have to download and install the Google toolbar on your computer, a totally voluntary action. Listings cannot become links for you if you do not have the Google toolbar installed. If you do, you will then have an option called "AutoLink." AutoLink enables you to turn several things into links: street addresses, motor vehicle VIN numbers, and book ISBN numbers. We should point out that Google cannot turn book titles into links, at least not yet. It can only convert ISBN numbers to links.
Next, you get to decide whether you even want to use this feature. It is totally voluntary. You can have the Google toolbar but still leave AutoLink disabled. If you don't use it, Google will never convert ISBN numbers it finds on websites to links. If you do activate this feature, Google will enable ISBN numbers on websites to become links. Whereto, you might ask. The default answer is a name well known to us all: Amazon! If AutoLink is activated, ISBN numbers on others' websites, perhaps your own, become links to for sale listings on Amazon. Surely this is not what you intended, but Google enables your customer to convert ISBN numbers on your website to links to Amazon listings.
The customer can choose to change those ISBN links to links to four sites other than Amazon if they prefer. They can link to the relatively harmless WorldCat library listings, Barnes and Noble, Booksense, or their own Froogle. If the customer changes the default from Amazon to, say, WorldCat, then the ISBN numbers on your site will become links to WorldCat instead of Amazon. My guess is that most people will leave the setting on Amazon, but that is only my guess.
Now, if the ISBN number in your listing is already a link, AutoLink will not override it. That link will still redirect the visitor to the intended page. AutoLink will only convert ISBN numbers that are plain text, not links already, to links to Amazon or another chosen site.
So let's go to a couple of Amazon's competitors to see what happens. First I went to Abebooks, which recently added ISBN numbers to their listings as part of a group of changes that have not entirely pleased all of their booksellers. AutoLink might have caused those booksellers even more consternation, since those ISBN numbers are now displayed right next to the titles in Abe listings. However, the Abe sellers were saved by the fact that the ISBN numbers on Abe are also links to the detailed descriptions. As noted above, AutoLink does not override existing links. Clicking on the Abe ISBN's takes you to the Abe details, not Amazon. However, when I looked up "Tom Sawyer," I found one dealer who also included the ISBN number in the basic description. Since this ISBN was not a link to the detailed description, Google highlighted it for me, and when I clicked the ISBN number, it took me to Amazon's site. The dealer wanted $1 for his copy, while Amazon offered copies as low as $.01.
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s, Ending July 10: Book of Hours by the Masters of Otto van Moerdrecht, Use of Sarum, in Latin, Southern Netherlands (Bruges), c.1450. £20,000 to £30,000.
Sotheby’s, Ending July 10: Albert Einstein. Autograph letter signed, to Attilio Palatino, on his research into General Relativity, 12 May 1929. £12,000 to £18,000.
Sotheby’s, Ending July 10: John Gould. The Birds of Europe, [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.
Sotheby’s Books, Manuscripts and Music from Medieval to Modern Now through July 10, 2025
Sotheby’s, Ending July 10: Ian Fleming. A collection of James Bond first editions, 8 volumes in all. £8,000 to £12,000.
Sotheby’s, Ending July 10: J.K. Rowling. Harry Potter and the Philosopher's Stone, 1997, first edition, hardback issue. £50,000 to £70,000.
Sotheby’s, Ending July 10: J.R.R. Tolkien. Autograph letter signed, to Amy Ronald, on Pauline Baynes's map of Middle Earth, 1970. £7,000 to £10,000.
DOYLE, July 23: STOKES, I. N. PHELPS. The Iconography of Manhattan Island, 1498-1909. New York: Robert H. Dodd, 1915-28. Estimate: $3,000-5,000
DOYLE, July 23: [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800
DOYLE, July 23: [ARION PRESS]. ABBOTT, EDWIN A. Flatland. A Romance of Many Dimensions. San Francisco, 1980. Estimate $2,000-3,000.
DOYLE, July 23: TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. Anna Karénina ... in eight parts. New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600
DOYLE, July 23: ROWLING, J.K. Harry Potter and the Goblet of Fire. London: Bloomsbury, 2000. Estimate $1,200-1,800
Freeman’s | Hindman Western Manuscripts and Miniatures July 8, 2025
Freeman’s | Hindman Western Manuscripts and Miniatures July 8, 2025
Freeman’s | Hindman, July 8. FRANCESCO PETRARCH (b. Arezzo, 20 July 1304; d. Arqua Petrarca, 19 July 1374). $20,000-30,000.
Freeman’s | Hindman, July 8. CIRCLE OF THE MASTER OF THE VITAE IMPERATORUM (active Milan, 1431-1459). $15,000-20,000.
Freeman’s | Hindman, July 8. CIRCLE OF ATTAVANTE DEGLI ATTAVANTI (GABRIELLO DI VANTE) (active Florence, c. 1452-c. 1520/25). $15,000-20,000.
Freeman’s | Hindman, July 8. FOLLOWER OF HERMAN SCHEERE (active London, c. 1405-1425). $15,000-20,000.
Freeman’s | Hindman, July 8. An exceptionally rare, illuminated music leaf from a Mozarabic Antiphonal with sister leaves mostly in museum collections. $11,500-14,000.
Freeman’s | Hindman, July 8. Exceptional leaf from a prestigious Antiphonary by a leading illuminator of the late Duecento. $11,500-14,000.
Freeman’s | Hindman, July 8. CIRCLE OF THE MASTER OF MS REID 33 and SELWERD ABBEY SCRIPTORIUM (AGNES MARTINI?) (active The Netherlands, Groningen, c. 1468-1510). $10,000-15,000.
Freeman’s | Hindman, July 8. Previously unknown illumination from one of the most renowned Gothic Choir Book sets of the Middle Ages. $6,000-8,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum, July 17: Lucianus Samosatensis. Dialogoi, editio princeps, second issue, Florence, Laurentius Francisci de Alopa, 1496. £10,000 to £15,000.
Forum, July 17: Boccaccio (Giovanni). Il Decamerone, Florence, Philippo di Giunta, 1516. £10,000 to £15,000.
Forum, July 17: Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.
Forum, July 17: Bible, English. The Holy Bible, Conteyning the Old Testament, and the New, Robert Barker, 1613. £4,000 to £6,000.
Forum, July 17: Bond (Michael). A Bear Called Paddington, first edition, signed presentation inscription from the author, 1958. £4,000 to £6,000.
Forum Auctions Fine Books, Manuscripts and Works on Paper 17th July 2025
Forum, July 17: Yeats (William Butler). The Secret Rose, first edition, with extensive autograph corrections, additions and amendments by the author for a new edition, 1897. £6,000 to £8,000.
Forum, July 17: Byron (George Gordon Noel, Lord). Childe Harold's Pilgrimage, bound in dark green morocco elaborately tooled in gilt and with 3 watercolours to fore-edge, by Fazakerley of Liverpool, 1841. £4,000 to £6,000.
Forum, July 17: Miró (Juan), Wassily Kandinsky, John Buckland-Wright, Stanley William Hayter and others.- Spender (Stephen). Fraternity, one of 101 copies, with signed engravings by 9 artists. £6,000 to £8,000.
Forum, July 17: Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.
Forum, July 17: Mathematics.- Blue paper copy.- Euclid. De gli Elementi, Urbino, Appresso Domenico Frisolino, 1575. £12,000 to £18,000.
![Sotheby’s, Ending July 10: John Gould. The Birds of Europe, [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/64dbb393-4712-4536-a1a6-26d823c523dc.png "<b>Sotheby’s, Ending July 10:</b> John Gould. <i>The Birds of Europe,</i> [1832-] 1837, 5 volumes, contemporary half morocco, subscriber’s copy. £40,000 to £60,000.")
![DOYLE, July 23: [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/4ce5fa1d-1943-4413-a80d-7b5c75383e7e.jpg "<b>DOYLE, July 23:</b> [AUTOGRAPH - US PRESIDENT]FRANKLIN D. ROOSEVELT. A signed photograph of Franklin D. Roosevelt. Estimate $500-800")
![DOYLE, July 23: [ARION PRESS]. ABBOTT, EDWIN A. Flatland. A Romance of Many Dimensions. San Francisco, 1980. Estimate $2,000-3,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/fa635c85-6b12-44f2-8832-2087579574d9.jpg "<b>DOYLE, July 23:</b> [ARION PRESS]. ABBOTT, EDWIN A. <i>Flatland. A Romance of Many Dimensions.</i> San Francisco, 1980. Estimate $2,000-3,000.")
![DOYLE, July 23: TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. Anna Karénina ... in eight parts. New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/af9f4e1a-90c2-428c-8d49-9624b070c7a9.jpg "<b>DOYLE, July 23:</b> TOLSTOY, LYOF N. and NATHAN HASKELL DOLE, translator. <i>Anna Karénina ... in eight parts.</i> New York: Thomas Y. Crowell & Co., [1886]. Estimate: $400-600")
![Forum, July 17: Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/148a7ca4-9746-44c9-a75e-86229b6f10d2.png "<b>Forum, July 17:</b> Henry VII (King) & Philip the Fair (Duke of Burgundy). [Intercursus Magnus], [Commercial and Political Treaty between Henry VII and Philip Duke of Burgundy], manuscript copy in Latin, original vellum, 1499. £8,000 to £12,000.")
![Forum, July 17: Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/863855a8-4b41-4512-b168-a4a3eab5d6a6.png "<b>Forum, July 17:</b> Sowerby (George Brettingham). Album comprising 22 leaves of original watercolour drawings of fossil remains of Cheltenham and Vicinity, [c.1840]. £6,000 to £8,000.")
