These eleven books averaged over a 1,000% return in 14-17 years.
The books would be held in the investor's portfolio. "Should a collector want an item currently in an investor's portfolio the investor would be informed of the fact and the proposed price." It is not stated how collectors would be made aware of what books were held in the Edwards portfolio, though presumably this was addressed. Edwards' commission is not stated, but we can also presume there was one of these. These were questions the prudent investor would undoubtedly ask before turning over a sum of money.
Ultimately, the "scheme" failed. In an email response, Greg Coombes, the current Chief Executive of Francis Edwards, said the portfolio scheme led to a great furor in the book world, including an article in a trade publication. There are undoubtedly some readers out there, longer involved in the book trade than I, who remember this incident. Coombes explained that the firm believed some of the comments were actionable, and took the matter to court. Between what was likely disappointing results in gaining investors and costs of litigation, which proved unsuccessful, the company failed. Present ownership purchased the venerable firm out of receivership in the fall of 1982, and restored it to its traditional bookselling role.
Our point is not to stir up old controversies. Whatever the issues were then, we do not care. However, it can be interesting to look back at this proposal with the benefit of hindsight. Why might this scheme have looked appealing at the time, and were the expectations on which it was based realized in the years ahead, or did the scheme fall short? Those are the interesting questions, as undoubtedly it is just a matter of time before conditions bring about a new plan based on similar assumptions.
It is not surprising that a plan like this would be offered in 1980. Investors were searching for ways to achieve returns which would outpace rising inflation. The stock market had been dead for years. The Dow Jones Industrial Average closed 1980 virtually the same as it closed 1965. So what better time to show investors what books had done over the same period? Edwards produced a chart of 11 items, purchased in the early 1960s and sold in the late 1970s. There was a 1791 Boswell's Life of Johnson, a 1690 first edition of Locke's Essay Concerning Humane Understanding, D.H. Lawrence's 1915 The Rainbow, and eight others. Returns ranged from a low of 271% to a high of 1,946%. That's a low of 271%. Compare that to a flat stock market. The average return was over 1,000%. Not bad for around 15 years.
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
Sotheby's Sell Your Fine Books & Manuscripts
Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Bonhams, Apr. 8: First report outside of the colonies of the American Revolution, from American accounts. Printed broadsheet, The London Evening-Post, May 30, 1775. $20,000 - $30,000
Bonhams, Apr. 8: Joyce, James. The earliest typescript pages from Finnegans Wake ever to appear at auction, annotated by Joyce, 1923. $30,000 - $50,000
Bonhams, Apr. 8: Joyce's Ulysses, 1923, one of only seven copies known, printed to replace copies destroyed in customs. $10,000 - $15,000
Bonhams, Apr. 8: ATHANASIUS KIRCHER'S COPY, INSCRIBED. Saggi di naturali esperienze fatte nell' Accademia del Cimento, 1667. $2,000 - $3,000
Bonhams, Apr. 8: Bernoulli's Ars conjectandi, 1713. "... first significant book on probability theory." $15,000 - $25,000
Bonhams, Apr. 8: Aristotle's Politica. Oeconomica. 1469. The first printed work on political economy. $80,000 - $120,000
Bonhams, Apr. 8: John Graunt's Natural and political observations...., 1662. The first printed work of epidemiology and demographics. $20,000 - $30,000
Bonhams, Apr. 8: William Playfair's Commercial and Political Atlas, 1786. The first work to pictorially represent information in graphics. $15,000 - $25,000
Bonhams, Apr. 8: Anson's A Voyage Round the World, 1748. THE J.R. ABBEY-LORD WARDINGTON COPY, BOUND BY JOHN BRINDLEY. $8,000 - $12,000
Bonhams, Apr. 8: La Perouse's Voyage de La Perouse autour du monde..., 1797. LARGE FINE COPY IN ORIGINAL BOARDS. $8,000 - $12,000
Bonhams, Apr. 8: Charles Schulz original 8-panel Peanuts Sunday comic strip, 1992, pen and ink over pencil, featuring Charlie Brown, Snoopy and Lucy as a psychiatrist. $20,000 - $30,000
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Johnson (C.). A General History of the Robberies and Murders of the most Notorious Pyrates, 1724. £3,000-4,000
Dominic Winter, Apr. 9: Ordonez de Cevallos (Pedro). Viage del Mundo, 1st edition, Madrid: Luis Sanchez, 1614. £1,000-1,500
Dominic Winter, Apr. 9: North America. Merian (Matthaus), Virginia..., 1627 or later. £1,500-2,500
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: World. Waldseemuller (Martin), Tabula Nova Totius Orbis, Vienne: 1541. £2,000-3,000
Dominic Winter, Apr. 9: Erasmus (Desiderius). The ... paraphrase of Erasmus... 2 volumes, 1st edition, 1549. £3,000-5,000
Dominic Winter, Apr. 9: Bible [English]. [The Bible and Holy Scriptures conteyned in the Olde and Newe Testament, 1562]. £3,000-5,000
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Smith (Lucy). Biographical Sketches of Joseph Smith the Prophet, 1st edition, 1853. £1,000-1,500
Dominic Winter, Apr. 9: Derain (Andre). Pantagruel, signed limited edition, Albert Skira, 1943. £2,000-3,000
Dominic Winter, Apr. 9: Austen (Jane). Pride and Prejudice, illustrated by Hugh Thomson, Large Paper edition, 1894. £1,500-2,000
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Ellison (Ralph). Invisible Man, 1st edition, New York: Random House, 1952. £200-300
Swann, Apr. 10: Lot 1: Bob Dylan, his high school classmate's yearbook with his senior portrait, signed and inscribed to her, 1959. $10,000 to $20,000.
Swann, Apr. 10: Lot 4: Various entertainers, Group of 30 items, signed or inscribed, various dates. $1,500 to $2,500.
Swann, Apr. 10: Lot 27: John Adams, Autograph Letter Signed to Benjamin Rush introducing Archibald Redford, Paris, 1783. $35,000 to $50,000.
Swann, Apr. 10: Lot 36: Robert Gould Shaw, Autograph Letter Signed to his father from Camp Andrew, Boston, 1861. $10,000 to $15,000.
Swann, Apr. 10: Lot 53: Martin Luther King Jr., Time magazine cover, signed and inscribed "Best Wishes," 1957. $5,000 to $7,500.
Swann, Apr. 10: Lot 127: Paul Gauguin, Autograph Letter regarding payment for paintings, with woodcut letterhead, 1900. $6,000 to $9,000.
Swann, Apr. 10: Lot 169: Suck: First European Sex Paper, complete group of eight issues, 1969-1974. $800 to $1,200.
Swann, Apr. 10: Lot 173: Black Panthers, The Racist Dog Policemen Must Withdraw Immediately From Our Communities, poster, 1969. $2,000 to $3,000.
Swann, Apr. 10: Lot 187: Marc Attali & Jacques Delfau, Les Erotiques du Regard, first edition, Paris, 1968. $300 to $500.
Swann, Apr. 10: Lot 213: Andy Warhol, Warhol's Index Book, first printing, New York, 1967. $800 to $1,200.
Swann, Apr. 10: Lot 215: Cookie Mueller, Archive of 17 items, including 4 items inscribed and signed. $3,000 to $4,000.
Swann, Apr. 10: Lot 249: Jamie Reid, The Ten Lessons / The Great Rock 'n' Roll Swindle; Sex Pistols, chromogenic print with collage, signed, circa 1980. $20,000 to $30,000.