Amazon Again Angers Main Street with Price Comparison Offer in Their Competitors' Own Stores
- by Michael Stillman
Amazon's Price Check app.
Even as Amazon has begun to pacify “Main Street” retailers with their support for the MainStreetFairnessAct concerning sales taxes (see article in this month's AE Monthly), the giant online bookseller and general retailer thoroughly antagonized the bricks and mortar crowd with a recent pre-Christmas offer. Any goodwill recently achieved quickly evaporated. Meanwhile, eBay, which has taken the other side to “Main Street” on the sales tax issue, rushed to local retailers' defense in this latest uproar.
This controversy has arisen over one of Amazon's “apps,” those ubiquitous pieces of software one downloads to smart phones and tablet computers. Amazon – and they aren't the only one – has designed an app that allows you to do comparison price checks. That concept is not so bad. In fact, it's nice to be able to search for the best price. However, what upsets Main Street merchants is that they encourage it to be used in their stores. In other words, you take your smart phone into the store, scan the bar code or otherwise describe the item you see there (by typing, speaking, or taking a picture). It then sends the information to Amazon, which immediately responds with the Amazon price. If the Amazon price is lower, which most often is probably the case, especially if it is a state where Amazon does not collect sales taxes, you can order it directly from them.
To Main Street merchants, this is dirty pool. The consumer is, in effect, using the Main Street shop as Amazon's showroom. They can look over or try out the item, even use the store's salesmen to explain its benefits and features. Then, the consumer turns around, presses a few buttons, and buys the item from Amazon – right there! The Main Street merchant pays for the displays and expertise, but receives nothing in return, not even a thank you from Amazon.
Now, if this wasn't bad enough, they felt Amazon was really rubbing it in their face when Amazon announced a special offer for December 10. On that day, Amazon announced, “...the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories...” Ouch. Check the price while shopping in someone' else's retail store and you get an extra discount. Get even more people to price check while there, and maybe even send some people to Main Street who have no intention of buying there because it enables them to get an added Amazon discount. As Amazon so tactfully noted, “Amazon anticipates December 10th will be one of the biggest days of the year for Price Check.” Local merchants may not have shared Amazon's enthusiasm.
As if this was not enough said, Sam Hall, Director of Amazon Mobile, added, “The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop. Price transparency means that you can save money on the products you want and that’s a great thing for customers.” As yet, we have not noticed Amazon promoting transparency in the other direction, posting others' deals, or service and timing advantages offered by local retailers, next to items for sale on their website, but perhaps that is coming.
Amazon also encouraged their price checkers to send them the prices they found in stores. Mr. Hall explained, “We scour online and in-store advertisements from other retailers, every day, year-round. Now, we are enabling customers to use the Price Check app to share in-store prices while they search for the best deals. This is a powerful opportunity for customers to get involved and ensures Amazon customers get the best possible prices.”
We should point out that booksellers were not the target of this promotion. The categories were electronics, toys, music, sporting goods, and DVDs (though some booksellers sell music and DVDs). Nonetheless, the principle here, and its potential use against booksellers, elicited a sharp response from the American Booksellers Association. ABA CEO Oren Teicher published an open letter to Amazon CEO Jeff Bezos, saying, among other things, “We could call your $5 bounty to app-users a cheesy marketing move and leave it at that. In fact, it is the latest in a series of steps to expand your market at the expense of cities and towns nationwide, stripping them of their unique character and the financial wherewithal to pay for essential needs like schools, fire and police departments, and libraries.” The ABA has been in a long war of words directed at Amazon over the issue of sales taxes, and while pleased with the firm's decision to begin collecting those taxes in California next year, it was “outraged” by this latest action.
Sotheby’s: The Shem Tov Bible, 1312 | A Masterpiece from the Golden Age of Spain. Sold: 6,960,000 USD
Sotheby’s: Ten Commandments Tablet, 300-800 CE | One of humanity's earliest and most enduring moral codes. Sold: 5,040,000 USD
Sotheby’s: William Blake | Songs of Innocence and of Experience. Sold: 4,320,000 USD
Sotheby’s: The Declaration of Independence | The Holt printing, the only copy in private hands. Sold: 3,360,000 USD
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Sotheby’s: Thomas Taylor | The original cover art for Harry Potter and the Philosopher's Stone. Sold: 1,920,000 USD
Sotheby’s: Machiavelli | Il Principe, a previously unrecorded copy of the book where modern political thought began. Sold: 576,000 GBP
Sotheby’s: Leonardo da Vinci | Trattato della pittura, ca. 1639, a very fine pre-publication manuscript. Sold: 381,000 GBP
Sotheby’s: Henri Matisse | Jazz, Paris 1947, the complete portfolio. Sold: 312,000 EUR
Bonhams, Apr. 8: First report outside of the colonies of the American Revolution, from American accounts. Printed broadsheet, The London Evening-Post, May 30, 1775. $20,000 - $30,000
Bonhams, Apr. 8: Joyce, James. The earliest typescript pages from Finnegans Wake ever to appear at auction, annotated by Joyce, 1923. $30,000 - $50,000
Bonhams, Apr. 8: Joyce's Ulysses, 1923, one of only seven copies known, printed to replace copies destroyed in customs. $10,000 - $15,000
Bonhams, Apr. 8: ATHANASIUS KIRCHER'S COPY, INSCRIBED. Saggi di naturali esperienze fatte nell' Accademia del Cimento, 1667. $2,000 - $3,000
Bonhams, Apr. 8: Bernoulli's Ars conjectandi, 1713. "... first significant book on probability theory." $15,000 - $25,000
Bonhams, Apr. 8: Aristotle's Politica. Oeconomica. 1469. The first printed work on political economy. $80,000 - $120,000
Bonhams, Apr. 8: John Graunt's Natural and political observations...., 1662. The first printed work of epidemiology and demographics. $20,000 - $30,000
Bonhams, Apr. 8: William Playfair's Commercial and Political Atlas, 1786. The first work to pictorially represent information in graphics. $15,000 - $25,000
Bonhams, Apr. 8: Anson's A Voyage Round the World, 1748. THE J.R. ABBEY-LORD WARDINGTON COPY, BOUND BY JOHN BRINDLEY. $8,000 - $12,000
Bonhams, Apr. 8: La Perouse's Voyage de La Perouse autour du monde..., 1797. LARGE FINE COPY IN ORIGINAL BOARDS. $8,000 - $12,000
Bonhams, Apr. 8: Charles Schulz original 8-panel Peanuts Sunday comic strip, 1992, pen and ink over pencil, featuring Charlie Brown, Snoopy and Lucy as a psychiatrist. $20,000 - $30,000
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April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Johnson (C.). A General History of the Robberies and Murders of the most Notorious Pyrates, 1724. £3,000-4,000
Dominic Winter, Apr. 9: Ordonez de Cevallos (Pedro). Viage del Mundo, 1st edition, Madrid: Luis Sanchez, 1614. £1,000-1,500
Dominic Winter, Apr. 9: North America. Merian (Matthaus), Virginia..., 1627 or later. £1,500-2,500
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April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: World. Waldseemuller (Martin), Tabula Nova Totius Orbis, Vienne: 1541. £2,000-3,000
Dominic Winter, Apr. 9: Erasmus (Desiderius). The ... paraphrase of Erasmus... 2 volumes, 1st edition, 1549. £3,000-5,000
Dominic Winter, Apr. 9: Bible [English]. [The Bible and Holy Scriptures conteyned in the Olde and Newe Testament, 1562]. £3,000-5,000
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Smith (Lucy). Biographical Sketches of Joseph Smith the Prophet, 1st edition, 1853. £1,000-1,500
Dominic Winter, Apr. 9: Derain (Andre). Pantagruel, signed limited edition, Albert Skira, 1943. £2,000-3,000
Dominic Winter, Apr. 9: Austen (Jane). Pride and Prejudice, illustrated by Hugh Thomson, Large Paper edition, 1894. £1,500-2,000
Dominic Winter Auctioneers
April 9 Printed Books, English Bibles, Maps & Decorative Prints
Dominic Winter, Apr. 9: Ellison (Ralph). Invisible Man, 1st edition, New York: Random House, 1952. £200-300
Swann, Apr. 10: Lot 1: Bob Dylan, his high school classmate's yearbook with his senior portrait, signed and inscribed to her, 1959. $10,000 to $20,000.
Swann, Apr. 10: Lot 4: Various entertainers, Group of 30 items, signed or inscribed, various dates. $1,500 to $2,500.
Swann, Apr. 10: Lot 27: John Adams, Autograph Letter Signed to Benjamin Rush introducing Archibald Redford, Paris, 1783. $35,000 to $50,000.
Swann, Apr. 10: Lot 36: Robert Gould Shaw, Autograph Letter Signed to his father from Camp Andrew, Boston, 1861. $10,000 to $15,000.
Swann, Apr. 10: Lot 53: Martin Luther King Jr., Time magazine cover, signed and inscribed "Best Wishes," 1957. $5,000 to $7,500.
Swann, Apr. 10: Lot 127: Paul Gauguin, Autograph Letter regarding payment for paintings, with woodcut letterhead, 1900. $6,000 to $9,000.
Swann, Apr. 10: Lot 169: Suck: First European Sex Paper, complete group of eight issues, 1969-1974. $800 to $1,200.
Swann, Apr. 10: Lot 173: Black Panthers, The Racist Dog Policemen Must Withdraw Immediately From Our Communities, poster, 1969. $2,000 to $3,000.
Swann, Apr. 10: Lot 187: Marc Attali & Jacques Delfau, Les Erotiques du Regard, first edition, Paris, 1968. $300 to $500.
Swann, Apr. 10: Lot 213: Andy Warhol, Warhol's Index Book, first printing, New York, 1967. $800 to $1,200.
Swann, Apr. 10: Lot 215: Cookie Mueller, Archive of 17 items, including 4 items inscribed and signed. $3,000 to $4,000.
Swann, Apr. 10: Lot 249: Jamie Reid, The Ten Lessons / The Great Rock 'n' Roll Swindle; Sex Pistols, chromogenic print with collage, signed, circa 1980. $20,000 to $30,000.
![Dominic Winter, Apr. 9: Bible [English]. [The Bible and Holy Scriptures conteyned in the Olde and Newe Testament, 1562]. £3,000-5,000](https://ae-files.s3.amazonaws.com/AdvertisementPhotos/e47bb03e-3f3d-4f68-9e79-b0b2739ca87c.jpg "<b>Dominic Winter, Apr. 9:</b> Bible [English]. [<i>The Bible and Holy Scriptures conteyned in the Olde and Newe Testament,</i> 1562]. £3,000-5,000")
