• Old World Auctions (Nov 6-20):
    Lot 51. Ortelius' Influential Map of the New World - Second Plate in Full Contemporary Color (1579) Est. $5,500 - $6,500
    Old World Auctions (Nov 6-20):
    Lot 165. Reduced-Size Edition of Jefferys/Mead Map with Revolutionary War Updates (1776) Est. $4,750 - $6,000
    Old World Auctions (Nov 6-20):
    Lot 688. Blaeu's Superb Carte-a-Figures Map of Africa (1634) Est. $3,000 - $3,750
    Old World Auctions (Nov 6-20):
    Lot 105. Striking Map of French Colonial Possessions (1720) Est. $2,750 - $3,500
    Old World Auctions (Nov 6-20):
    Lot 98. Rare First Edition of the First Published Plan of a Settlement in North America (1556) Est. $3,000 - $3,750
    Old World Auctions (Nov 6-20):
    Lot 181. Important Map of the Georgia Colony (1748) Est. $2,750 - $3,500
    Old World Auctions (Nov 6-20):
    Lot 547. Ortelius' Map of Russia with a Vignette of Ivan the Terrible in Full Contemporary Color (1579) Est. $1,400 - $1,700
    Old World Auctions (Nov 6-20):
    Lot 85. Homann's Decorative Map of Colonial America (1720) Est. $1,600 - $1,900
    Old World Auctions (Nov 6-20):
    Lot 642. Blaeu's Magnificent Carte-a-Figures Map of Asia (1634) Est. $3,000 - $3,750
    Old World Auctions (Nov 6-20):
    Lot 748. The Martyrdom of St. John in Contemporary Hand Color with Gilt Highlights (1520) Est. $1,000 - $1,300
    Old World Auctions (Nov 6-20):
    Lot 298. Scarce Early Map of Chester County (1822) Est. $2,750 - $3,500
  • Bonhams, Nov. 2-12: AUDUBON, JOHN JAMES. Red-Shouldered Hawk. London: R. Havell, Jr., 1829. $2,000 - $3,000
    Bonhams, Nov. 2-12: STEWART, WILLIAM DRUMMOND, SIR. Altowan; or, Incidents of Life and Adventure in the Rocky Mountain... New York, 1846. PRESENTATION COPY. $800 - $1,200
    Bonhams, Nov. 2-12: WILLUGHBY & RAY, JOHN. The Ornithology of Francis Willughby in three books... London, Martyn, 1678. $800 - $1,200
    Bonhams, Nov. 2-12: SUSAN B. ANTHONY. Autograph Quotation Signed, on equal rights "for men and women," Rochester, 1898. $1,000 - $1,500
    Bonhams, Nov. 2-12: FRANKLIN, BENJAMIN. Autograph Letter Signed integrally to Le Comte de Milly arranging a meeting with M. Broignard, Passy, 1778. $10,000 - $15,000
    Bonhams, Nov. 2-12: FRANKLIN, JEFFERSON, & ADAMS. Mansucript Signed by all three architects of the American ideal, requesting a Treaty of Amity and Commerce. $750,000 - $1,000,000
    Bonhams, Nov. 2-12: LINCOLN, ABRAHAM. Endorsement Signed, a pardon for a Confederate soldier, February 6, 1865. $4,000 - $6,000
    Bonhams, Nov. 2-12: NAPOLEON FORMALLY RATIFIES THE LOUISIANA PURCHASE. Document Signed ("James Monroe," "Robt. R. Livingston" and "Barbé-Marbois"). $100,000 - $200,000
    Bonhams, Nov. 2-12: JAMES MONROE ON THE DIFFICULTIES OF JAY'S TREATY. Autograph Letter Signed to Thomas Pinckney, Paris, January 17, 1795. $15,000 - $25,000
    Bonhams, Nov. 2-12: GIDEON WELLES FIRST HAND ACCOUNT OF FORT PICKENS AND FORT SUMTER ON THE EVE OF CIVIL WAR. Autograph Manuscript, 44 pp, c.1870. $4,000 - $6,000
    Bonhams, Nov. 2-12: SIGNED BY BORGES. Labyrinths: Selected Stories & Other Writings. 1962. First book publication in English. $4,000 - $6,000
    Bonhams, Nov. 2-12: LORENZO DOW TURNER'S COPY. LOCKE, ALAIN. The New Negro: an Interpretation. 1925. $1,000 - $1,500
  • Forum Auctions
    A Visual and Historical Voyage into the Ottoman World:
    The Library of a Gentleman
    14th November
    Forum, Nov. 14: Preziosi (Amedeo). Stamboul: Recollections of Eastern Life, first edition, Paris, Lemercier, 1858. £6,000 to £8,000.
    Forum, Nov. 14: Mayr (Heinrich von). Malerische Ansichten aus dem Orient. Vues Pittoresques de l'Orient, first edition in the original 10 parts, Munich, Paris & Leipzig, [1839-40]. £10,000 to £15,000.
    Forum, Nov. 14: Lewis (John Frederick). Illustrations of Constantinople, made during a Residence in that City &c. in the Years 1835-6, first edition, [1838]. £6,000 to £8,000.
    Forum, Nov. 14: Dodwell (Edward). Views in Greece, first edition, ordinary format, Rodwell and Martin, 1821. £8,000 to £12,000.
    Forum, Nov. 14: Cassas (Louis François). [Voyage Pittoresque de la Syrie, de la Phoenicie, de la Palæstube et de la Basse-Égypte], 3 vol., first edition, [Paris], [1799]. £8,000 to £12,000.
    Forum Auctions
    A Visual and Historical Voyage into the Ottoman World:
    The Library of a Gentleman
    14th November
    Forum, Nov. 14: La Chappelle (Georges). Recueil de Divers Portraits des Principales Dames de la Porte du Grand Turc, first edition, Paris, 1648. £8,000 to £12,000.
    Forum, Nov. 14: Fossati (Gaspard). Aya Sophia Constantinople as recently restored by order of H.M. the Sultan Abdul Medjid, first edition, ordinary format, 1852. £6,000 to £8,000.
    Forum, Nov. 14: Pertusier (Charles). Promenades Pittoresques dans Constantinople et sur les Rives du Bosphore, 4 vol., inc Atlas, first edition, Paris, H. Nicolle, 1815-17. £6,000 to £8,000.
    Forum, Nov. 14: Brindesi (Jean). Souvenirs de Constantinople, first edition, [Paris], [1855-60]. £4,000 to £6,000.
    Forum, Nov. 14: Le Bruyn (Cornelius). Voyage au Levant, first French edition, Delft, Henri de Kroonevelt, 1700. £3,000 to £4,000.

Rare Book Monthly

Articles - November - 2011 Issue

A Bookseller Success Story... Amazon

The new Kindle Fire.

The new Kindle Fire.

A couple of major, seemingly unrelated announcements came out of Amazon.com a few weeks back. We doubt they are all that unrelated, and they signify a move to a still higher level in the stratosphere of business in which Amazon has participated the past few years. The largest internet retailer now seeks to become deeply involved in the lives of its customers. It looks to compete with the likes of Apple and Facebook, rather than Barnes & Noble and Alibris. Many others have tried to make this move; few have succeeded. Many business analysts believe Amazon is poised to succeed. Let this be an inspiration for all of you booksellers out there. Amazon, too, started as a bookseller. Now, it is about to become one of the most important companies on earth.

Amazon began in the late 1990s as an internet bookseller, nothing more. Their business plan was to take advantage of the savings afforded by not having to maintain bricks and mortar stores and their staffs, and the ability to sell nationally, even internationally, from one location. These competitive advantages would allow them to sell new books at a discounted price. The model was extremely successful. People would go into a Barnes and Noble or an independent bookstore, see something they liked, and buy it from Amazon for less. It was a model similar to that of Wal-Mart and other discounters a generation earlier, when they used large stores and volume buying to undercut local merchants. People would check out what the Main Street shop was offering and then go to Wal-Mart to buy it for less.

Within a few years, Amazon had expanded its offerings. First, they went to the obvious next categories, videos, music, and used books. However, they never stopped. Amazon expanded to anything they could sell, in effect becoming the discount department store of the internet. The formula continued to reap dividends. Today, Amazon is the world's largest internet retailer.

Amazon never forgot its bookselling heritage. That was not likely out of sentimentality. Books always remained an important category for the Seattle firm. However, Amazon, in a trait they share with Apple, realized they always needed to stay out in front of the next technology if they didn't want to end up being buried like the once great bookseller, Borders. So, when electronic books were first developed, Amazon created the first electronic reader, the Kindle. At the time, many traditionalists scoffed. Who would ever give up the feel, the comfort of a physical book for an impersonal electronic gadget? Turns out millions of people, especially the young, would and did. Amazon was onto to the next great leap in books, just as they had been a decade earlier with online discounting.

I don't know whether Amazon foresaw where this would lead when they introduced the Kindle. I suspect not, but it doesn't matter. Amazon is now in the process of parlaying that electronic book reader into a sphere of business where not even they have participated in the past.

A few weeks ago, Amazon announced the production of the new Kindle Fire. This is a Kindle e-book reader that has evolved into something more. What that more is, essentially, is a tablet computer, an iPad if you will. Amazon has moved into Apple's space. For those who haven't been following, Apple, near bankruptcy in the 1990s, the almost totally vanquished PC competitor of the behemoth Microsoft, passed that company in terms of its value a couple of years ago, and now challenges Exxon for the most valuable company in the world. Apple succeeded where Microsoft stood still by using the same game-plan that Amazon now employs, getting ahead of the next wave of development. Apple recognized that consumers were looking for compact, mobile devices to keep connected to the world, so they developed their iPods for music, and then their iPhone smart phones that did far more than the ordinary cell phone. Then, they introduced their iPad tablet computer, a small portable computer that they sold tens of millions for around $500 each. People were ready to move beyond their bulky PCs, with their Microsoft operating systems. Apple totally dominates this market. They have beaten back all attempts to compete for significant marketshare, recently driving even the venerable HP from its attempt to edge in. Now, Amazon will take them on, and Amazon is a far more serious challenge than any computer or cell phone maker before them.

What makes Amazon a serious competitor is their reach. Unlike an HP, Amazon already has a relationship with millions of consumers. And, Amazon has been selling them a related electronic product in the millions – the Kindle e-book reader. Furthermore, Amazon is willing to use the strategy that gave birth to their business a decade and a half ago – undercutting the price. Apple has long been noted for innovative and superior products. They have not been known for low prices. If you want something from Apple, you better be prepared to pay up for it. Amazon's Kindle Fire tablet will retail for $199. The entry level iPad sells for $499. Experts will tell you the Kindle Fire does not have all the features of an iPad, just like a Toyota Corolla doesn't have all the features of a Mercedes. They sell a lot of Corollas anyway. There are lots of people for whom $200 is a lot more affordable than $500, and they have already made Amazon the largest online store.

However, there is something else going on here, and it promises to be much larger than all of those millions of Kindle Fire sales Amazon expects to make. The sale of an electronic gadget can be more than a one-time sale. It can draw you into the seller's world, where they can sell you more goods and services, or subject you to advertising that fills their coffers with additional revenue. Apple parlayed its music devices to sell music from its iTunes store. Amazon sells electronic books to its Kindle customers. Getting you onto their electronic devices opens the possibility of drawing you deeper into their world. Amazon may be happy to sell you a Kindle Fire at a low price as a gateway to a continuously flowing revenue stream.

Rare Book Monthly

  • Dominic Winter Auctioneers
    Printed Books, Maps & Caricatures
    13 November 2024
    Dominic Winter, 13th Nov: The Americas. Blaeu (Willem Janszoon), Americae nova Tabula, Amsterdam circa 1635. £800-1,200
    Dominic Winter, 13th Nov: Witchcraft. Saducismus Trimphatus, by Joseph Glanvill, 2nd edition, 1688. £600-800
    Dominic Winter, 13th Nov: Gillray (James). United Irishmen in Training, 1798. £500-800
    Dominic Winter Auctioneers
    Printed Books, Maps & Caricatures
    13 November 2024
    Dominic Winter, 13th Nov: Ketham (Johannes de). Fasciculus medici[n]e …, Venice: Cesare Arrivabene, March 1522. £6,000-8,000
    Dominic Winter, 13th Nov: Bible [English]. The Byble in Englyshe of the largest and greatest volume..., 1541. £7,000-10,000
    Dominic Winter, 13th Nov: Chaucer (Geoffrey). The Workes of Geffray Chaucer newlye printed..., 1542. £2,000-3,000
    Dominic Winter Auctioneers
    Printed Books, Maps & Caricatures
    13 November 2024
    Dominic Winter, 13th Nov: Bible [English]. The Newe Testament of Our Saviour Jesu Christe..., 1566. £7,000-10,000
    Dominic Winter, 13th Nov: Hakluyt (Richard). The Principal Navigations, Voyages, Traffiques..., 1599. £4,000-6,000
    Dominic Winter, 13th Nov: Queen Anne binding. A sammelband of 15 almanacks, 1704. £1,000-1,500
    Dominic Winter Auctioneers
    Printed Books, Maps & Caricatures
    13 November 2024
    Dominic Winter, 13th Nov: Jacobite Uprising. A Grand Consultation concerning the Invasion of England..., 1745. £1,000-1,500
    Dominic Winter, 13th Nov: Holbein (Hans). Imitations of Original Drawings in the Collection of His Majesty, 1792-1800. £2,000-3,000
    Dominic Winter, 13th Nov: Wordsworth (William). Yarrow Revisited, 1st edition, presentation copy with author's corrections, 1835. £1,500-2,000
  • Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: J.R.R. Tolkien. The Lord of the Rings Trilogy. 11,135 USD
    Sotheby’s: Edgar Allan Poe. The Raven and Other Poems, 1845. 33,000 USD
    Sotheby’s: Leo Tolstoy, Clara Bow. War and Peace, 1886. 22,500 USD
    Sotheby’s: Sir Arthur Conan Doyle. Adventures of Sherlock Holmes, 1902. 7,500 USD
    Sotheby’s: F. Scott Fitzgerald. This Side of Paradise, The Great Gatsby, and Others, 1920-1941. 24,180 USD
  • Freeman’s | Hindman
    Fine Printed Books and Manuscripts, Including Americana
    November 14
    Freeman’s | Hindman, Nov. 14: LEROUX, Gaston. The Phantom of the Opera. FIRST AM. ED, FIRST ISSUE IN THE VERY RARE DUST JACKET. 1911. $6,000 – 8,000.
    Freeman’s | Hindman, Nov. 14: GOULD, John. A Monograph of the Trochilidae...Humming-Birds. L., [1849-] 1861. $60,000 – 80,000.
    Freeman’s | Hindman, Nov. 14: A COMPLETE RUN of Limited Editions Club publications, v.p. [mostly New York], 1929-2010. $50,000 – 60,000.
    Freeman’s | Hindman, Nov. 14: ORWELL, George. Nineteen Eighty-Four. Lon., 1949. FIRST EDITION IN A VERY FINE DUST JACKET. $6,000 – 8,000.
    Freeman’s | Hindman, Nov. 14: GOULD. A Monograph of the Ramphastidae...Toucans. L., [1852-] 54. SECOND ED. $35,000 – 45,000.
    Freeman’s | Hindman, Nov. 14: The Federalist. NY, 1788. FIRST EDITION, THICK PAPER COPY. $60,000 – 80,000.
    Freeman’s | Hindman, Nov. 14: SELBY. Plates to Selby’s Illustrations of British Ornithology. Edin., [1833-] 34. $20,000 – 30,000.
  • Gonnelli:
    Auction 55
    Antique prints, paintings and maps
    November 26st 2024
    Gonnelli: Stefano Della Bella, 23 animal plances,1641. Starting price 480€
    Gonnelli: Stefano Della Bella, Boar Hunt, 1654. Starting price 180€
    Gonnelli: Crispijn Van de Passe, The seven Arts, 1637. Starting price 600€
    Gonnelli: Giuseppe Maria Mitelli, La Maschera è cagion di molti mali, 1688. Starting price 320€
    Gonnelli: Biribissor’s game, 1804-15. Starting price 2800€
    Gonnelli: Nicolas II de Larmessin, Habitats,1700. Starting price 320€
    Gonnelli: Miniature “O”, 1400. Starting price 1800€
    Gonnelli: Jan Van der Straet, Hunt scenes, 1596. Starting Price 140€
    Gonnelli: Massimino Baseggio, Costantinople, 1787. Starting price 480€
    Gonnelli: Kawanabe Kyosai, Erotic scene lighten up by a candle, 1860. Starting price 380€
    Gonnelli: Duck shaped dropper, 1670. Starting price 800€
  • Swann, Nov. 14: Stephen Sondheim, autograph musical quotation signed and inscribed, 4 bars from “Send in the Clowns,” 1986.
    Swann, Nov. 14: George Washington, autograph letter signed to Robert Morris, preparing for attack on Philadelphia, 1777.
    Swann, Nov. 14: Autograph album containing over 250 signatures by members of 29th U.S. Congress, 1845.
    Swann, Nov. 14: Charles “The Bold,” letter signed to Duke of Milan written during Burgundian Wars, 1475.
    Swann, Nov. 14: Deng Xiaoping, TIME magazine “Man of the Year” issue signed and dated, 1979.
    Swann, Nov. 14: Theodor Herzl, autograph letter signed to prospective tutor of his children, 1902.
    Swann, Nov. 14: Bourienne’s Memoirs of Napoleon Bonaparte extra illustrated including 1798 letter signed by Napoleon after Battle of the Nile, 1836.
    Swann, Nov. 14: George Minot, autograph manuscript signed, diary kept during European trip to claim Nobel Prize, 1934.
    Swann, Nov. 14: Thomas Jefferson, autograph letter signed, introducing George Washington’s personal secretary Tobias Lear, 1793.
    Swann, Nov. 14: Winston Churchill, A History of the English-Speaking Peoples, signed in second volume, first edition, 1956-58.
    Swann, Nov. 14: John Steinbeck, late typescript drafts of 5 chapters from his posthumously published tales of King Arthur, 1959.
    Swann, Nov. 14: H.G. Wells, group of 14 of his books signed to his mistress Rebecca West or the son they had together, 1910s-40s.
  • Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    H. Schedel, Liber chronicarum, 1493. Est: € 25,000
    Ketterer Rare Books, Nov. 25:
    P. O. Runge, Farben-Kugel, 1810. Est: € 8,000
    Ketterer Rare Books, Nov. 25:
    W. Kandinsky, Klänge, 1913. Est: € 20,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    W. Burley, De vita et moribus philosophorum, 1473. Est: € 4,000
    Ketterer Rare Books, Nov. 25:
    M. B. Valentini, Viridarium reformatum seu regnum vegetabile, 1719. Est: € 12,000
    Ketterer Rare Books, Nov. 25:
    PAN, 10 volumes, 1895-1900. Est: € 15,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    J. de Gaddesden, Rosa anglica practica medicinae, 1492. Est: € 12,000
    Ketterer Rare Books, Nov. 25:
    M. Merian, Todten-Tanz, 1649. Est: € 5,000
    Ketterer Rare Books, Nov. 25:
    D. Hammett, Red harvest, 1929. Est: € 11,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    Book of hours, Horae B. M. V., 1503. Est: € 9,000
    Ketterer Rare Books, Nov. 25:
    J. Miller, Illustratio systematis sexualis Linneai, 1792. Est: € 8,000
    Ketterer Rare Books, Nov. 25:
    F. Hundertwasser, Regentag – Look at it on a rainy day, 1972. Est: € 8,000
  • Doyle
    Stage & Screen
    November 14 & 15
    Doyle, Nov. 14-15: A studio-sanctioned Darth Vader Touring Costume from The Empire Strikes Back. $50,000 to $100,000.
    Doyle, Nov. 14-15: An original Al Hirschfeld's illustration of the cast of On Golden Pond. $4,000 to $6,000.
    Doyle, Nov. 14-15: The largest trove of personal Grace Kelly letters to come to market. $60,000 to $80,000.
    Doyle, Nov. 14-15: An Important Archive of Musical Manuscripts of Truman Capote and Harold Arlen's House of Flowers. $40,000 to $60,000.
    Doyle, Nov. 14-15: The archive of an original Merrily We Roll Along Broadway cast member. $5,000 to $10,000.
    Doyle, Nov. 14-15: Jerry Herman's Yamaha Model C7 Ebonized Grand Piano. $6,000 to $9,000.
    Doyle, Nov. 14-15: A large group of Jerry Herman musical posters. $300 to $500.
    Doyle, Nov. 14-15: Group of awards presented to Jerry Herman. $300 to $400.
    Doyle, Nov. 14-15: Six pages of original art for "The MAD Game of Basebrawl," a complete story published in MAD #167, pages 31-36, June 1974. $3,000 to $4,000.
    Doyle, Nov. 14-15: A MAD book made for Al Jaffee, containing original art and writings from many MAD contributors. 2011. $1,200 to $1,800.
    Doyle, Nov. 14-15: A Jaffee-themed MAD Fold-In - "What honor should the creator of the MAD Fold-Ins be given?" $800 to $1,200.
    Doyle, Nov. 14-15: MAD Fold-In - "What developing news story has many Americans totally transfixed?" $800 to $1,200.

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