• Gonnelli:
    Auction 55
    Antique prints, paintings and maps
    November 26st 2024
    Gonnelli: Stefano Della Bella, 23 animal plances,1641. Starting price 480€
    Gonnelli: Stefano Della Bella, Boar Hunt, 1654. Starting price 180€
    Gonnelli: Crispijn Van de Passe, The seven Arts, 1637. Starting price 600€
    Gonnelli: Giuseppe Maria Mitelli, La Maschera è cagion di molti mali, 1688. Starting price 320€
    Gonnelli: Biribissor’s game, 1804-15. Starting price 2800€
    Gonnelli: Nicolas II de Larmessin, Habitats,1700. Starting price 320€
    Gonnelli: Miniature “O”, 1400. Starting price 1800€
    Gonnelli: Jan Van der Straet, Hunt scenes, 1596. Starting Price 140€
    Gonnelli: Massimino Baseggio, Costantinople, 1787. Starting price 480€
    Gonnelli: Kawanabe Kyosai, Erotic scene lighten up by a candle, 1860. Starting price 380€
    Gonnelli: Duck shaped dropper, 1670. Starting price 800€
  • Doyle, Dec. 6: An extensive archive of Raymond Chandler’s unpublished drafts of fantasy stories. $60,000 to $80,000.
    Doyle, Dec. 6: RAND, AYN. Single page from Ayn Rand’s handwritten first draft of her influential final novel Atlas Shrugged. $30,000 to $50,000.
    Doyle, Dec. 6: Ernest Hemingway’s first book with interesting provenance. Three Stories & Ten Poems. $20,000 to $30,000.
    Doyle, Dec. 6: Hemingway’s second book, one of 170 copies. In Our Time. $15,000 to $25,000.
    Doyle, Dec. 6: A finely colored example of Visscher’s double hemisphere world map, with a figured border. $12,000 to $18,000.
    Doyle, Dec. 6: Raymond Chandler’s Olivetti Studio 44 Typewriter. $10,000 to $20,000.
    Doyle, Dec. 6: Antonio Ordóñez's “Suit of Lights” owned by Ernest Hemingway. $10,000 to $20,000.
    Doyle, Dec. 6: A remarkable Truman archive featuring an inscribed beam from the White House construction. $8,000 to $12,000.
    Doyle, Dec. 6: The fourth edition of Audubon’s The Birds of America. $8,000 to $12,000.
    Doyle, Dec. 6: The original typed manuscript for Chandler’s only opera. The Princess and the Pedlar: An Entirely Original Comic Opera. $8,000 to $12,000.
    Doyle, Dec. 6: A splendidly illustrated treatise on ancient Peru and its Incan civilization. $7,000 to $10,000.
    Doyle, Dec. 6: A superb copy of Claude Lorrain’s Liber Veritatis from Longleat House. $5,000 to $8,000.
  • Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    H. Schedel, Liber chronicarum, 1493. Est: € 25,000
    Ketterer Rare Books, Nov. 25:
    P. O. Runge, Farben-Kugel, 1810. Est: € 8,000
    Ketterer Rare Books, Nov. 25:
    W. Kandinsky, Klänge, 1913. Est: € 20,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    W. Burley, De vita et moribus philosophorum, 1473. Est: € 4,000
    Ketterer Rare Books, Nov. 25:
    M. B. Valentini, Viridarium reformatum seu regnum vegetabile, 1719. Est: € 12,000
    Ketterer Rare Books, Nov. 25:
    PAN, 10 volumes, 1895-1900. Est: € 15,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    J. de Gaddesden, Rosa anglica practica medicinae, 1492. Est: € 12,000
    Ketterer Rare Books, Nov. 25:
    M. Merian, Todten-Tanz, 1649. Est: € 5,000
    Ketterer Rare Books, Nov. 25:
    D. Hammett, Red harvest, 1929. Est: € 11,000
    Ketterer Rare Books
    Auction November 25th
    Ketterer Rare Books, Nov. 25:
    Book of hours, Horae B. M. V., 1503. Est: € 9,000
    Ketterer Rare Books, Nov. 25:
    J. Miller, Illustratio systematis sexualis Linneai, 1792. Est: € 8,000
    Ketterer Rare Books, Nov. 25:
    F. Hundertwasser, Regentag – Look at it on a rainy day, 1972. Est: € 8,000
  • High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Book Press 10 1/2× 15 1/4" Platen , 2 1/2" Daylight.
    High Bids Win, Nov. 20 – Dec. 5: The Tubbs Mfg Co. wooden-type cabinet 27” w by 37” h by 22” deep.
    High Bids Win, Nov. 20 – Dec. 5: G.P.Gordon printing press 7” by 11” with treadle. Needs rollers, trucks, and grippers. Missing roller spring.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: D & C Ventris curved wood type 2” tall 5/8” wide.
    High Bids Win, Nov. 20 – Dec. 5: Wood Type 1 1/4” tall.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Triangles.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Page & Co wood type 1 1/4” tall 1/4” wide.
    High Bids Win, Nov. 20 – Dec. 5: Awt 578 type hi gauge.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Penline Flourishes.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Penline Flourishes.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Cents and Pound Signs.
    High Bids Win, Nov. 20 – Dec. 5: Wooden type cabinet 27” w by 19” d by 38” h.

Rare Book Monthly

Articles - November - 2011 Issue

A Bookseller Success Story... Amazon

The new Kindle Fire.

The new Kindle Fire.

A couple of major, seemingly unrelated announcements came out of Amazon.com a few weeks back. We doubt they are all that unrelated, and they signify a move to a still higher level in the stratosphere of business in which Amazon has participated the past few years. The largest internet retailer now seeks to become deeply involved in the lives of its customers. It looks to compete with the likes of Apple and Facebook, rather than Barnes & Noble and Alibris. Many others have tried to make this move; few have succeeded. Many business analysts believe Amazon is poised to succeed. Let this be an inspiration for all of you booksellers out there. Amazon, too, started as a bookseller. Now, it is about to become one of the most important companies on earth.

Amazon began in the late 1990s as an internet bookseller, nothing more. Their business plan was to take advantage of the savings afforded by not having to maintain bricks and mortar stores and their staffs, and the ability to sell nationally, even internationally, from one location. These competitive advantages would allow them to sell new books at a discounted price. The model was extremely successful. People would go into a Barnes and Noble or an independent bookstore, see something they liked, and buy it from Amazon for less. It was a model similar to that of Wal-Mart and other discounters a generation earlier, when they used large stores and volume buying to undercut local merchants. People would check out what the Main Street shop was offering and then go to Wal-Mart to buy it for less.

Within a few years, Amazon had expanded its offerings. First, they went to the obvious next categories, videos, music, and used books. However, they never stopped. Amazon expanded to anything they could sell, in effect becoming the discount department store of the internet. The formula continued to reap dividends. Today, Amazon is the world's largest internet retailer.

Amazon never forgot its bookselling heritage. That was not likely out of sentimentality. Books always remained an important category for the Seattle firm. However, Amazon, in a trait they share with Apple, realized they always needed to stay out in front of the next technology if they didn't want to end up being buried like the once great bookseller, Borders. So, when electronic books were first developed, Amazon created the first electronic reader, the Kindle. At the time, many traditionalists scoffed. Who would ever give up the feel, the comfort of a physical book for an impersonal electronic gadget? Turns out millions of people, especially the young, would and did. Amazon was onto to the next great leap in books, just as they had been a decade earlier with online discounting.

I don't know whether Amazon foresaw where this would lead when they introduced the Kindle. I suspect not, but it doesn't matter. Amazon is now in the process of parlaying that electronic book reader into a sphere of business where not even they have participated in the past.

A few weeks ago, Amazon announced the production of the new Kindle Fire. This is a Kindle e-book reader that has evolved into something more. What that more is, essentially, is a tablet computer, an iPad if you will. Amazon has moved into Apple's space. For those who haven't been following, Apple, near bankruptcy in the 1990s, the almost totally vanquished PC competitor of the behemoth Microsoft, passed that company in terms of its value a couple of years ago, and now challenges Exxon for the most valuable company in the world. Apple succeeded where Microsoft stood still by using the same game-plan that Amazon now employs, getting ahead of the next wave of development. Apple recognized that consumers were looking for compact, mobile devices to keep connected to the world, so they developed their iPods for music, and then their iPhone smart phones that did far more than the ordinary cell phone. Then, they introduced their iPad tablet computer, a small portable computer that they sold tens of millions for around $500 each. People were ready to move beyond their bulky PCs, with their Microsoft operating systems. Apple totally dominates this market. They have beaten back all attempts to compete for significant marketshare, recently driving even the venerable HP from its attempt to edge in. Now, Amazon will take them on, and Amazon is a far more serious challenge than any computer or cell phone maker before them.

What makes Amazon a serious competitor is their reach. Unlike an HP, Amazon already has a relationship with millions of consumers. And, Amazon has been selling them a related electronic product in the millions – the Kindle e-book reader. Furthermore, Amazon is willing to use the strategy that gave birth to their business a decade and a half ago – undercutting the price. Apple has long been noted for innovative and superior products. They have not been known for low prices. If you want something from Apple, you better be prepared to pay up for it. Amazon's Kindle Fire tablet will retail for $199. The entry level iPad sells for $499. Experts will tell you the Kindle Fire does not have all the features of an iPad, just like a Toyota Corolla doesn't have all the features of a Mercedes. They sell a lot of Corollas anyway. There are lots of people for whom $200 is a lot more affordable than $500, and they have already made Amazon the largest online store.

However, there is something else going on here, and it promises to be much larger than all of those millions of Kindle Fire sales Amazon expects to make. The sale of an electronic gadget can be more than a one-time sale. It can draw you into the seller's world, where they can sell you more goods and services, or subject you to advertising that fills their coffers with additional revenue. Apple parlayed its music devices to sell music from its iTunes store. Amazon sells electronic books to its Kindle customers. Getting you onto their electronic devices opens the possibility of drawing you deeper into their world. Amazon may be happy to sell you a Kindle Fire at a low price as a gateway to a continuously flowing revenue stream.

Rare Book Monthly

  • Doyle, Dec. 5: Minas Avetisian (1928-1975). Rest, 1973. $8,000 to $12,000.
    Doyle, Dec. 5: Anna Vaughn Hyatt Huntington (1876-1973). Yawning Tiger, conceived 1917. $3,000 to $5,000.
    Doyle, Dec. 5: Robert M. Kulicke (1924-2007). Full-Blown Red and White Roses in a Glass Vase, 1982. $3,000 to $5,000.
    Doyle, Dec. 5: Pablo Picasso (1881-1973). L’ATELIER DE CANNES (Bloch 794; Mourlot 279). The cover for Ces Peintres Nos Amis, vol. II. $1,000 to $1,500.
    Doyle, Dec. 5: LeRoy Neiman (1921-2012). THE BEACH AT CANNES, 1979. $1,200 to $1,800.
    Doyle, Dec. 5: Richard Avendon, the suite of eleven signed portraits from the Avedon/Paris portfolio. $150,000 to $250,000.
    Doyle, Dec. 5: Robert Mapplethorpe (1946-1989). Flowers in Vase, 1985. $20,000 to $30,000.
    Doyle, Dec. 5: Edward Weston (1886-1958). Nude, 1936. $20,000 to $30,000.
    Doyle, Dec. 5: Edward Weston (1886-1958). Juniper, High Sierra, 1937.
    Doyle, Dec. 5: Steven J. Levn (b. 1964). Plumage II, 2011. $6,000 to $8,000.
    Doyle, Dec. 5: Steven Meisel (b. 1954). Madonna, Miami, (from Sex), 1992. $6,000 to $9,000.
  • ALDE
    Bibliothèque médicale Arthur Tatossian
    December 11, 2024
    ALDE, Dec. 11: ALBINUS (BERNHARD SIEGFIED). Tabulæ Sceleti et Musculorum corporis humanum, Londres, 1749. €4,000 to €5,000.
    ALDE, Dec. 11: BIDLOO (GOVARD). Anatomia humani corporis. Centum et quinque tabulis per artificiosiss. G. de Lairesse..., Amsterdam, 1685.
    ALDE, Dec. 11: BOURGERY (JEAN-MARC) – JACOB (NICOLAS-HENRI). Traité complet de l’anatomie de l’Homme comprenant la médecine opératoire, Paris, 1832. €4,000 to €5,000.
    ALDE
    Bibliothèque médicale Arthur Tatossian
    December 11, 2024
    ALDE, Dec. 11: CALDANI (LEOPOLDO MARCANTONIO ET FLORIANO). Icones anatomicae, Venice, 1801-14. €5,000 to €6,000.
    ALDE, Dec. 11: CARSWELL (ROBERT). Pathological Anatomy. Illustrations of the elementary forms of disease, London, 1838. €5,000 to €6,000.
    ALDE, Dec. 11: CASSERIUS (JULIUS) [GIULIO CASSERIO]. De vocis auditusq. organis historia anatomica singulari fide methodo ac industria concinnata tractatis duobus explicate, Ferrara, 1600-1601. €4,000 to €5,000.
    ALDE
    Bibliothèque médicale Arthur Tatossian
    December 11, 2024
    ALDE, Dec. 11: ESTIENNE (CHARLES). De dissectione partium corporis humani libri tres, Paris, 1545. €8,000 to €10,000.
    ALDE, Dec. 11: GAMELIN (JACQUES). Nouveau Recueil d'Ostéologie et de Myologie dessiné d'après nature... pour l’utilité des sciences et des arts, divisé en deux parties, Toulouse, 1779. €6,000 to €8,000.
    ALDE, Dec. 11: ROESSLIN (EUCHER). Des divers travaux et enfantemens des femmes et par quel moyen l'on doit survenir aux accidens…, Paris, 1536. €3,000 to €4,000.
    ALDE
    Bibliothèque médicale Arthur Tatossian
    December 11, 2024
    ALDE, Dec. 11: RUYSCH (FREDERICK). Thesaurus anatomicus - Anatomisch Cabinet, Amsterdam, 1701-1714. €3,000 to €4,000.
    ALDE, Dec. 11: VALVERDE (JUAN DE). Anatome corporis humani. Nunc primum a Michaele Michaele Columbo latine reddita, et additis novis aliquot tabulis exornata, Venetiis, 1589. €2,000 to €3,000.
    ALDE, Dec. 11: VESALIUS (ANDREAS). De humani Corporis Fabrica libri septem, Venetiis, 1568. €3,000 to €4,000.
  • Sotheby's
    Fine Books, Manuscripts & More
    Available for Immediate Purchase
    Sotheby’s: J.R.R. Tolkien. The Lord of the Rings Trilogy. 11,135 USD
    Sotheby’s: Edgar Allan Poe. The Raven and Other Poems, 1845. 33,000 USD
    Sotheby’s: Leo Tolstoy, Clara Bow. War and Peace, 1886. 22,500 USD
    Sotheby’s: Sir Arthur Conan Doyle. Adventures of Sherlock Holmes, 1902. 7,500 USD
    Sotheby’s: F. Scott Fitzgerald. This Side of Paradise, The Great Gatsby, and Others, 1920-1941. 24,180 USD

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