We are also studying other comparative factors which, if we find they yield meaningful data, we will add them to the statistics we provide. For the moment it's simply a new tool: one more way to understand the otherwise invisible process of selling books, manuscripts and ephemera on line. In a world where knowledge is everything it's a step in the right direction.

While the number of "views," inquiries and sales will be useful they of course will not be the only or perhaps even the most important story. As a serious site a principal goal for AE is the fostering of enduring relationships between buyers and sellers. Selling one book pays the light bill. Building relationships builds collections and a business. Sellers report they are building these relationships.

For those who are listing and to those who are inquiring and buying we appreciate your involvement. If you are one of our Matchmaker members who is eligible to post but is not yet doing so we encourage you to do so soon. It's worthwhile.

If you are a research member you should consider to upgrade to Octavo membership. The difference is $98.60 for a year, a price at which there is essentially no downside.

If you have questions email us at bmckinney@americanaexhcange.com or call 415 823-6678. To join click here. To list books select the Octavo level. Once you are signed up we will contact you within 24 hours.