Book Collecting in the Age of the Internet
- by Bruce E. McKinney
Tom Quick, The Indian Slayer: And the Pioneers of Minisink...Monticello, N.Y.: 1851. An elusive title that the internet has made more accessible.
All this is to illustrate the power of the net and to show that the net is changing the meaning of rare. It was once difficult, if not almost impossible to find many books. Today, when you know how to use the net, the possibilities are limitless. For those of you who may not yet be book collectors, I say welcome and wow. You are like the first settlers to arrive in the new world. All is before you. Few people are interested in books. At a guess, only about 1 in 1,300 people are passionately committed to books. If you are one of the lucky ones this is a very good moment for you. To paraphrase Mae West, So many books, so little time.
Now Im going to talk about the relationship between book collectors, auction houses and book dealers. The only spot market in the book business is auction sales. These sales aren't perfect. They are often not well publicized. They are always limited. Condition varies widely. But they are the only opportunity both where transactions occur at a specific point in time and a record of the transaction is recorded. Think about it for a second. Dealers have list prices. When and if they sell, the net price is known only to themselves and to their buyer. They may have asked $500 and sold it immediately for that price or they may have sold it for $400 a year later. Dealer sales methodology simply doesn't lend itself, other than peripherally, to the construction of a database of transactions. Market pricing is established at auction and this information is essential to understanding the market. Your books are not worth what you paid for them. Rather, it is a case of supply and demand. They are worth what they bring when you sell them. Analyze auction prices less the sellers commission to understand what that number is.
There are then two important variables to discuss. The first are the prices paid by the collector. It is easy to overpay. Any seller, be they an auction house with a pre-sale estimate that is very high, a dealer with a strong asking price, or an online seller who is comparably aggressive, may have exaggerated impressions of a book's value. Buyers have to know when not to buy. They must know when the price is fair.