Relationship Marketing
For many, probably most of the world’s serious booksellers, selling books is more than having the right material at the right price. It’s essential to have the right customer. For acquirers, who increasingly are aware of online inventory, it often turns out there are several copies of the same book in varying states and if left to their own devices simply choose the apparent best copy for the money. That judgment will be logical if narrow and possibly ignore other often-invisible factors such as collection appropriateness, other possible copies and editions and collecting trends. Thi...