• High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Book Press 10 1/2× 15 1/4" Platen , 2 1/2" Daylight.
    High Bids Win, Nov. 20 – Dec. 5: The Tubbs Mfg Co. wooden-type cabinet 27” w by 37” h by 22” deep.
    High Bids Win, Nov. 20 – Dec. 5: G.P.Gordon printing press 7” by 11” with treadle. Needs rollers, trucks, and grippers. Missing roller spring.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: D & C Ventris curved wood type 2” tall 5/8” wide.
    High Bids Win, Nov. 20 – Dec. 5: Wood Type 1 1/4” tall.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Triangles.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Page & Co wood type 1 1/4” tall 1/4” wide.
    High Bids Win, Nov. 20 – Dec. 5: Awt 578 type hi gauge.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Penline Flourishes.
    High Bids Win
    Letterpress & Bindery Auction
    Nov. 20 – Dec. 5, 2024
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Penline Flourishes.
    High Bids Win, Nov. 20 – Dec. 5: Quarter Case with Lead Cents and Pound Signs.
    High Bids Win, Nov. 20 – Dec. 5: Wooden type cabinet 27” w by 19” d by 38” h.
  • Sotheby's
    Fine Books, Manuscripts & More
    Discover Upcoming Auctions
    Sotheby’s, Dec. 9: Coronelli, Vincenzo Maria. "Epitome Cosmografica." With the 6 circular celestial and terrestrial charts. 7,000 – 10,000 USD
    Sotheby’s, Dec. 9: Hurley, Frank. Collection of 69 photographs taken during Ernest Shackleton's Endurance Expedition. 80,000 – 120,000 USD
    Sotheby’s, Dec. 10: Sendak, Maurice. Original artwork for the inaugural "New York is Book Country" poster, 1979. 300,000 – 600,00 USD
    Sotheby’s, Dec. 10: [Brontë, Emily, and Ann Brontë] — Ellis Bell and Acton Bell. An outstanding survival of the sisters' debut novels Estimate. 90,000 - 130,000 USD
  • Doyle, Dec. 5: Minas Avetisian (1928-1975). Rest, 1973. $8,000 to $12,000.
    Doyle, Dec. 5: Anna Vaughn Hyatt Huntington (1876-1973). Yawning Tiger, conceived 1917. $3,000 to $5,000.
    Doyle, Dec. 5: Robert M. Kulicke (1924-2007). Full-Blown Red and White Roses in a Glass Vase, 1982. $3,000 to $5,000.
    Doyle, Dec. 5: Pablo Picasso (1881-1973). L’ATELIER DE CANNES (Bloch 794; Mourlot 279). The cover for Ces Peintres Nos Amis, vol. II. $1,000 to $1,500.
    Doyle, Dec. 5: LeRoy Neiman (1921-2012). THE BEACH AT CANNES, 1979. $1,200 to $1,800.
    Doyle, Dec. 5: Richard Avendon, the suite of eleven signed portraits from the Avedon/Paris portfolio. $150,000 to $250,000.
    Doyle, Dec. 5: Robert Mapplethorpe (1946-1989). Flowers in Vase, 1985. $20,000 to $30,000.
    Doyle, Dec. 5: Edward Weston (1886-1958). Nude, 1936. $20,000 to $30,000.
    Doyle, Dec. 5: Edward Weston (1886-1958). Juniper, High Sierra, 1937.
    Doyle, Dec. 5: Steven J. Levn (b. 1964). Plumage II, 2011. $6,000 to $8,000.
    Doyle, Dec. 5: Steven Meisel (b. 1954). Madonna, Miami, (from Sex), 1992. $6,000 to $9,000.
  • ALDE, Dec. 9: BLAEU (JOAN) ET BORGOGNIO (GIO TOMASO). Theatre des Estats de son Altesse Royale le duc de Savoye…, La Haye, 1700. €25,000 to €30,000.
    ALDE, Dec. 9: BROWNE (JAMES D. HOWE). Ten Scenes in the last Ascent of Mont Blanc including five Views from the Summit. London, 1853. €6,000 to €8,000.
    ALDE, Dec. 9: FELLOWS (CHARLES). A Narrative of an Ascent to the Summit of Mont-Blanc. London, 1827. €30,000 to €40,000.
    ALDE, Dec. 9: HACQUET (BELSAZAR). Physikalisch= Politische Reise aus den Dinarischen durch die Julischen…, Leipzig, 1785. €3,000 to €4,000.
    ALDE, Dec. 9: HAWES (BENJAMIN). A Narrative of an Ascent to the Summit of Mont-Blanc made during the summer of 1827 by Mr. William Hawes and Mr. Charles Fellows, 1828.
    ALDE, Dec. 9: MARTEL (PIERRE) ET WINDHAM (WILLIAM). An account of the glacieres or ice Alps in Savoy, in two letters…, London, 1744. €6,000 to €8,000.
    ALDE, Dec. 9: PITSCHNER (WILHELM). Der Mont Blanc Darstellung des Besteigung desselben am 31 Juli, 1 und 2 August 1859…, Berlin, 1860-1864. €8,000 to €10,000.
    ALDE, Dec. 9: SCHEUCHZER (JOHANN JACOB). Natur-Geschichte des Schweizerlandes, samt seinen Reisen über die Schweitzerische Gebürge. Zurich, 1746. €3,000 to €4,000.
    ALDE, Dec. 9: STUMPF (JOANNES). Gemeiner loblicher Eydgnosschaft Stetten, Landen, und Völckeren Chronicwirdiger Thaatenbeschreybung. Zurich, Christoph Froschauer, 1548. €2,500 to €3,500.
    ALDE, Dec. 9: WALTON (ELIJAH) ET BONNEY (THOMAS GEORGE). The Peaks and valleys of the Alps. London, 1868. €3,000 to €4,000.
    ALDE, Dec. 9: WYTTENBACH (JACOB SAMUEL). Vues remarquables des montagnes de la Suisse, avec leur description. Amsterdam, 1785. €15,000 to €20,000.

Rare Book Monthly

Articles - July - 2004 Issue

Google’s Froogle: Is It There Yet?

You can find millions of books through a Froogle search

You can find millions of books through a Froogle search


By Michael Stillman

There is a way to have your listings picked up by the world's most popular and powerful search engine, and shown on one of the most heavily trafficked websites in existence. They estimate that "millions" of people go there everyday. They will even pick up listings from your own website if you wish. So what does this site charge for providing this incredible level of visibility? 8%? 15%? 20%? Guess again. The answer is nothing. Zero percent. No percentage points, no listing fees, no cost-per-click. Nothing at all.

Welcome to Froogle, the shopping search service put out by the world's most popular search engine, Google. If all of this sounds too good to be true, it isn't. Google is an odd duck. They seem to be almost entirely focused on creating better products, not on making money from them. That may sound like a formula for disaster, but in Google's case, it has worked. They have made their primary product, their search engine, better than any of their competitors', thereby generating a huge audience. While other search engines focused on ways to sell listings, or at least advertisements that looked suspiciously like listings, Google focused on providing better search results. As a result, Google became far and away the most popular search engine. When they finally did decide to draw advertising revenue from their searches, they placed the ads to the side where viewers could clearly tell they were ads, not search results. It didn’t matter. Google's reach had become so great that advertisers rushed to buy this space because Google had by far the largest audience.

On December 11, 2002, Google launched its shopping site. In Google's typical, understated style, there was no great fanfare. While there must be thousands of shopping sites out there, most claiming to be the greatest place ever to buy whatever they are selling, Google made no outrageous claims. Promotion was minimal. They called their shopping site "Froogle", a clever play on the name "Google" and "frugal", and clearly labeled it as a "beta" site. "Beta" is simply tech talk for "still under development". To this day, Froogle is still labeled a "beta" site. Nevertheless, millions of books can be found through this site. Not as many books as can be found on Abebooks, not as many as on Alibris or Amazon, and naturally not as many as the meta book searches like AddAll can find, but Froogle is a force everyone in the book business needs to watch.

You might think this race is over. With the power of Google behind it, and the unbeatable pricing offered, it's just a matter of time before Froogle will dominate online book sales. Not so fast. In time, Google became far and away the most popular search engine. However, Google accomplished this by offering a clearly superior product. That cannot be said about Froogle, at least not yet. I would bet that most of you who are reading this article regularly use Google when you want to find information on the internet. I would also bet that few of you use Froogle when you want to find a book for sale on the internet. There is a reason. To understand why Froogle has not yet become the Google of internet shopping, you need to look at what Froogle is and isn't, what it does well and what it doesn't.

Rare Book Monthly

  • Doyle, Dec. 6: An extensive archive of Raymond Chandler’s unpublished drafts of fantasy stories. $60,000 to $80,000.
    Doyle, Dec. 6: RAND, AYN. Single page from Ayn Rand’s handwritten first draft of her influential final novel Atlas Shrugged. $30,000 to $50,000.
    Doyle, Dec. 6: Ernest Hemingway’s first book with interesting provenance. Three Stories & Ten Poems. $20,000 to $30,000.
    Doyle, Dec. 6: Hemingway’s second book, one of 170 copies. In Our Time. $15,000 to $25,000.
    Doyle, Dec. 6: A finely colored example of Visscher’s double hemisphere world map, with a figured border. $12,000 to $18,000.
    Doyle, Dec. 6: Raymond Chandler’s Olivetti Studio 44 Typewriter. $10,000 to $20,000.
    Doyle, Dec. 6: Antonio Ordóñez's “Suit of Lights” owned by Ernest Hemingway. $10,000 to $20,000.
    Doyle, Dec. 6: A remarkable Truman archive featuring an inscribed beam from the White House construction. $8,000 to $12,000.
    Doyle, Dec. 6: The fourth edition of Audubon’s The Birds of America. $8,000 to $12,000.
    Doyle, Dec. 6: The original typed manuscript for Chandler’s only opera. The Princess and the Pedlar: An Entirely Original Comic Opera. $8,000 to $12,000.
    Doyle, Dec. 6: A splendidly illustrated treatise on ancient Peru and its Incan civilization. $7,000 to $10,000.
    Doyle, Dec. 6: A superb copy of Claude Lorrain’s Liber Veritatis from Longleat House. $5,000 to $8,000.
  • Fonsie Mealy’s, Dec. 11-12: A Rare Complete Run of the Cuala Press Broadsides. €5,500 to €7,000.
    Fonsie Mealy’s, Dec. 11-12: Rare First Edition of a Classic Work. [Stafford (Thos.)] Pacata Hibernia, Ireland Appeased and Reduced…, 1633. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Yeats (W.B.) The Poems of W.B. Yeats, 2 vols. Lond. (MacMillan & Co.) 1949. Signed by author, limited edition. €1,250 to €1,750.
    Fonsie Mealy’s, Dec. 11-12: Fishing: Literal Translation into English of the Earliest Known Book on Fowling and Fishing, Written originally in Flemish and Printed at Antwerp in 1492. London (Chiswick Press) 1872. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Fishing: Blacker's - Art of Fly Making, etc., Comprising Angling & Dying of Colours..., Rewritten & Revised. Lond. 1855. €250 to €350.
    Fonsie Mealy’s, Dec. 11-12: Joyce (James). Finnegans Wake,, London (Faber & Faber Ltd.) 1939, Lim. Edn. No. 269 (425) copies, Signed by the Author (in green pen). €3,000 to €4,000.
    Fonsie Mealy’s, Dec. 11-12: Synge (J.M.) & Yeats (Jack B.) illus. The Aran Islands,, D. (Maunsel & Co. Ltd.) 1907, Signed Limited Edn. €4,000 to €5,000.
    Fonsie Mealy’s, Dec. 11-12: Meyer (Dr. A.B.) Unser Auer -, Rackel-Und Birkwild und Seine Abarten, Wien (Verlag Von Adolph W. Kunast) 1887. €2,500 to €3,500.
    Fonsie Mealy’s, Dec. 11-12: Carve (Thomas). Itinerarium R.D. Thomas Carve Tripperariensis, Sacellani Maioris in Fortisima iuxta…,, Moguntia (Mainz) impriemebat Nicolaus Heyll, 1639. €1,500 to €2,000.
    Fonsie Mealy’s, Dec. 11-12: Grose (Francis). The Antiquities of Ireland, 2 vols. folio London (for S. Hooper) 1791. First Edition. €3,000 to €5,000.
    Fonsie Mealy’s, Dec. 11-12: Heaney (Seamus) & Le Brocquy (Louis) artist. Ugolino, D. (Dolmen Press) 1979, Signed Limited Edition No. 87 (125) Copies. €3,500 to €4,500.
    Fonsie Mealy’s, Dec. 11-12: Heaney (Seamus). Eleven Poems, Belfast (Festival publications - Queens University) [1965], First Edn., (First Issue) Signed. €2,500 to €3,500.
  • Dominic Winter Auctioneers
    Printed Books, Maps & Ephemera
    Printing Woodblocks by Thomas & John Bewick
    12 December 2024
    Dominic Winter, Dec. 12: Gell (William). The Topography of Troy, and its Vicinity, 1804. £2,000 to £3,000.
    Dominic Winter, Dec. 12: Low (David). The Breeds of the Domestic Animals of the British Islands, 1842. £1,500 to £2,000.
    Dominic Winter, Dec. 12: North America. Moll (Herman)..., This Map of North America..., circa 1725. £1,000 to £1,500.
    Dominic Winter Auctioneers
    Printed Books, Maps & Ephemera
    Printing Woodblocks by Thomas & John Bewick
    12 December 2024
    Dominic Winter, Dec. 12: Bible [English]. [The Holie Bible conteynyng the Olde Testament and the Newe, 1568]. £3,000 to £5,000.
    Dominic Winter, Dec. 12: Chaucer (Geoffrey). The Workes of Our Ancient and Learned English Poet, newly Printed, 1602. £1,500 to £2,000. £1,500 to £2,000.
    Dominic Winter, Dec. 12: Cuffee (Paul). Memoir of Captain Paul Cuffee, A Man of Color, Liverpool, 1811. £300 to £500.
    Dominic Winter Auctioneers
    Modern First Editions & Illustrated Books, Playing Cards, Toys & Games
    13 December 2024
    Dominic Winter, Dec. 13: Milne (A. A.) The House at Pooh Corner, signed limited edition, 1928. £3,000 to £5,000.
    Dominic Winter, Dec. 13: Huxley (Aldous). Brave New World, limited signed edition, 1932. £2,000 to £3,000.
    Dominic Winter, Dec. 13: Orwell (George). Animal Farm, 1st edition, 1945. £2,000 to £3,000.
    Dominic Winter Auctioneers
    Modern First Editions & Illustrated Books, Playing Cards, Toys & Games
    13 December 2024
    Dominic Winter, Dec. 13: Rowling (J. K.). Harry Potter and the Philosopher's Stone, 1st edition, 1st impression, 1997. £30,000 to £50,000.
    Dominic Winter, Dec. 13: Tolkien (J. R. R.) The Lord of the Rings, 3 volumes, 1st edition, 1954-55. £2,000 to £3,000.
    Dominic Winter, Dec. 13: Wells (H. G.) The War of the Worlds, 1st edition, 1st issue, 1898. £1,000 to £1,500.

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